November 16, 2023

From NASA to Magazine Funnel: The Journey of Jen DeVore Richter

27 minutes

In this episode of the Expert In You Podcast, host Ann Carden interviews Jen DeVore Richter, an outsourced CMO, marketing consultant, speaker, author, magazine publisher, and YouTuber.

Jen shares her experience working at NASA's Kennedy Space Center as the head of paid advertising and in-park marketing, highlighting the importance of marketing even for well-known brands. She concludes by mentioning her newly released book titled "Outsource Your Marketing," which provides a step-by-step process for effectively outsourcing marketing efforts.

Key Moments:

02:15 NASA job: advertising for Kennedy Space Center.

04:03 Print marketing still holds significant value.

09:11 Dan's influence, ClickFunnels merge, email service venture

11:18 Opportunity for conference speakers and writers.

16:45 Books offer stability and relationship building opportunities.

19:07 Magazine as media for coaches, consultants, authors

24:04 Outsource marketing to solve common problems.

About the Guest :

Jen DeVore Richter is a seasoned professional who has excelled in the challenging world of advertising at none other than NASA, specifically at the renowned Kennedy Space Center. As one of the top 5 tourist attractions in Florida, Kennedy Space Center faced tough competition from other popular destinations like Disney World, Universal Studios, and SeaWorld. However, it was her expertise in paid advertising that played a crucial role in drawing visitors to this extraordinary scientific hub. Jen understood that even NASA couldn't rely solely on its reputation and had to proactively engage with potential visitors. Her dedication and strategic thinking ensured that Kennedy Space Center remained a top destination for tourists from around the world.

How to connect with Jen DeVore Richter:

Website : www.jendevore.rocks

Youtube : https://www.youtube.com/c/jendevorerichter

Instagram : https://www.instagram.com/jendevorerichter/

Linkedin : https://www.linkedin.com/in/jenrdevore/

Facebook Group : https://www.facebook.com/groups/instantmediamogul/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the podcast and the host, Ann Carden

(1:23) Background and career journey of guest, Jen DeVore Richter

(4:46) Discussion on the innovative concept of magazine funnels

(9:11) Success stories of implementing magazine funnels

(11:21) Exploring the versatility and benefits of magazine funnels in business

(27:45) Two types of magazine publishers: Insights from Jen DeVore Richter

(31:56) Introduction to Jen's new book: Outsource Your Marketing

(33:52) Six steps to successful marketing outsourcing: A guide by Jen

(36:20) How to connect with Jen DeVore Richter

(38:00) Closing remarks, upcoming free training, and sign off by Ann Carden

...more

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By Ann Carden

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