When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.

You’ll learn:

• Why outrage online is a revolving door (and why it’s never really about you).
• How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.
• The golden rule of when not to apologize (and where to respond instead).
• How to move from panic to power in less time than it takes to make a cup of coffee.

If you’ve ever dealt with critics, trolls, or just plain mean people online, this one’s for you.

Bonus: Want to learn how to respond to any crisis with confidence?

Join Molly’s free live training: The First Hour: How to Respond to Any Crisis Before It Spirals

You’ll discover:

• The 3 critical steps every communicator must take in the first hour of a crisis.
• The biggest mistakes that tank trust (and how to avoid them).
• How to draft a holding statement in minutes instead of hours.

Spots are limited—grab yours now HERE. 

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

• https://www.youtube.com/mollymcpherson
• https://mollymc...