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From Parties to Platforms: Swiss Fintech CEO on AI Accounting for Startups


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What if one platform could handle your startup’s banking, accounting, and invoicing—all automated?

In this episode of Startuprad.io, we talk to Blas Pegenaute, CEO of Sequence ERP, a Swiss fintech startup redefining what accounting software can do for small businesses and freelancers.

Blas shares his founder story—starting in nightlife, moving through hospitality, and eventually building an AI-driven accounting platform that now holds a FINMA license to act as a light bank.

🔥 What You’ll Learn:

  • How Sequence ERP automates accounting with AI agents

  • Why SME accounting in Switzerland is so fragmented

  • What investors really want in early SaaS rounds

  • How to bootstrap and scale in a conservative market

  • Building and retaining high-performance startup teams

  • Vision 2026: Merging ERP, AI, and banking in one product

  • 🎙 Guest Spotlight:

    Blas Pegenaute is the CEO of Sequence ERP and a veteran entrepreneur with a background in international business, nightlife promotion, and hospitality. His fintech startup is setting a new standard for full-stack accounting tools built specifically for SMEs and freelancers in Europe.

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    Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review. Don’t forget to share the episode with your team or network!

    📓 Show Notes

    Guest Name: Blas Pegenaute, CEO of Sequence ERP

    Blog Post:
    http://startuprad.io/post/ai-accounting-software-the-swiss-startup-automating-bookkeeping-with-sequence-erp

    Key Resources:

    • FINMA Overview: https://www.finma.ch/en/

  • Startuprad.io Blog: https://www.startuprad.io/blog/

  • Timestamps:

    00:00 – Intro: Automating SME Bookkeeping
    02:20 – Blas’ Entrepreneurial Journey
    05:00 – What’s Broken in Traditional Accounting Software
    09:45 – Product-Market Fit in the Swiss SaaS Market
    14:10 – Fundraising Tips for SaaS Startups
    18:25 – What Makes Full-Stack Fintech Unique
    24:40 – AI Agents and the Future of Accounting
    28:50 – Startup Team Culture at Sequence
    33:00 – Vision 2026: AI ERP Meets Embedded Banking

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