In this episode of She’s Taking Over, I’m joined by Holly MacAlpine, someone you might know from Big Brother, FBoy Island or The Amazing Race. But the version of her you’ll meet today is nothing like the one you saw on TV.

In the last 12 months, Holly has landed a new job, stepped into politics, built a loyal audience, and rebranded her entire life all by creating content that aligned with her actual interests.

She stopped trying to fit the aesthetic, leaned into her voice, and started taking up space in rooms she never expected to walk into. This is what happens when you back yourself before the world catches up.

💡 What you’ll take away

• How Holly’s content created unexpected career opportunities
• What changed when she stopped trying to be likeable and started being herself
• The mindset shift that helped her stop second-guessing and start sharing
• What consistency really looked like in the early stages
• How to deal with assumptions when your identity evolves publicly
• Why you don’t need a niche to be memorable — you need clarity
• How Holly handled imposter feelings while stepping into new spaces
• What rebranding your life actually looks like behind the scenes

⏰ Key moments

00:00 How this episode came about

03:40 From FBoy Island to Parliament — no, seriously

07:10 Starting over without over-explaining

10:45 What Holly was scared of — and why she did it anyway

14:20 Showing up for what you actually care about

18:00 When you’re ready for more — but don’t know what

22:10 How content helped Holly build momentum

28:20 Rebuilding your identity in public

35:50 What’s next — and why this is just the beginning

This is She’s Taking Over in motion — choosing to evolve, showing up before you feel ready, and letting your actual interests, not other people’s expectations, shape the life you build.

If you’re in the middle of your own rebrand, personally or professionally, this one’s for you.

🎯 Leave a review if it hit, tag @jennaannedavies and @hollyunmuted in your story, and let us know: what part of your life are you ready to take over next?

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