She's Taking Over - with Jenna Davies

AI doesn’t have to be all doom and gloom. 🦄💸✨

I’m tired of hearing that AI is going to take our jobs and crash the economy.

It doesn’t have to be that way.

Social media can be a pretty loud echo chamber of fear, hot takes and worst-case scenarios; but there are also businesses using technology to protect people, create more opportunity, build stronger communities and grow with real purpose.

That’s what this space is for.

In this episode of She’s Taking Over, I’m unpacking a case study from CommBank and what their approach can teach us about using technology for good; without losing sight of the humans, customers and communities on the other side of it. 💛

The big takeaway? The businesses that will win in this next chapter won’t just be the ones with the flashiest AI tools. They’ll be the ones who use technology to create leverage, reduce risk, build trust and reinvest in what matters.

Some of the outcomes CommBank has delivered:

• A $90 million commitment to reskill employees over three years
• 30,000 hours of employee training already delivered
• Around 40,000 proactive scam-warning alerts sent every day
• 5.9 million intelligent first-time payment warnings sent since 2024
• More than 350,000 scammers intercepted through calls and messaging since August 2025
• $20,000 grants given to 180 community organisations, with six receiving an additional $80,000
• An 85% employee engagement rate while serving 18.6 million customers
  😲

That is what “technology for good” can look like in real life: protecting customers, developing people, strengthening local communities and creating brand warmth that money can’t buy. ❤️

For small-business owners, this episode is your reminder to keep your business brain switched on. Don’t adopt AI just because everyone else is talking about it. Start with your mission, your customer and the real problem you want to solve.

Your three priorities:

1. De-risk: Know where your AI tools and agents are operating, and protect your business, customers and team.
2. Create leverage: Look for time, money and resource wastage you can reduce or reallocate.
3. Build trust: Use the capacity you create to improve your customer experience, invest in your community and build a brand people genuinely want to choose.

You do not need to be a coder to start. You can do so much with tools like Claude and Google already and we’re here to help if you need support. 🧚‍♀️

Chapters
00:00 Welcome to She's Taking over
01:35 Why I’m done with the AI doom-and-gloom narrative
03:20 What I’m seeing inside big business right now
05:15 The CommBank case study: technology grounded in customer trust
08:30 De-risking AI, agents and cyber security
11:05 The numbers: scam warnings, reskilling and customer protection
14:20 Building community, employee ownership and brand warmth
17:10 The three-part framework: de-risk, create leverage, build trust
19:20 What small businesses can do now
21:00 What I’m learning in this new chapter

Helpful resources

• Download the CommBank digital transformation roadmap; the 17 moves, initiatives and outcomes behind the case study. (https://docs.google.com/spreadsheets/d/1JndIor2WwwSux6NaUAlNJ8Vd5DgwXQhc3iQx1D1IRPE/edit?usp=sharing)
• Book a call with me: choose a time here https://calendar.app.google/c8F7eT5KdXUWrFJ

Has this inspired you? What would you do if time and money weren’t an issue?

Comment below and tell me what you want to see next. 💌

The first thing that struck me about Brock Ashby was the way he spoke about his wife and children. You can tell when a man means it.

That made me curious about the business behind their life. Brock had spent years working from 6 a.m. to 9 p.m. to build his coaching career. He had the drive. He was good at what he did. And before he became a father, he made a decision about the kind of man he wanted his children to know.

What does it take to build with that much ambition and still be there for the people you love?

Brock tells me how he earned his clients’ trust, what he changed in his business, and why being present at home mattered enough to plan for it early. I wanted to understand the courage behind that choice, because I believe the people we love are a huge part of what makes a life rich. A strong family, faith that you’ll figure things out together, a husband and father who shows up. That matters to me.

If you’re working hard to build something of your own, I think you’ll recognise Brock’s drive. I hope his story also makes you think about the life you want that work to hold.

Can you build a business, raise a family and still have a life you love in Sydney?

If you have ever looked at the cost of housing, childcare, growing a business and a full calendar and wondered how women manage to hold all of it, this conversation is for you.

In this episode of She's Taking Over, I sit down with Sarah Dixson, Mayor of Woollahra, family lawyer, business owner and new mum, to talk about what actually makes an ambitious life sustainable.

Sarah has a six-month-old baby, a legal practice, a role leading her local council and a deep connection to the community around her. Her answer is refreshingly human: build your village, communicate clearly, ask for help and let people show up for you.

This is a conversation for the woman building her career, contemplating family, or trying to create a beautiful life in a city she loves.

We talk about:

⚡ How to build a real support system around your ambition
🤝 Why asking for help and accepting it expands what is possible
👩‍⚖️ Running a business while carrying meaningful responsibility
🗣️ The role communication, reputation and community play in building a career
🏡 Creating a life you want to stay in as Sydney changes
📚 Why being the most prepared person in the room matters
🙏 Faith, resilience and trusting that you can handle what comes next

Sarah also shares the “grit and glamour” she inherited from the powerful women in her family, and the lesson she is carrying forward: you can do it, and you do not have to do it alone.

📊 DOWNLOAD JENNA’S STRATEGIC INTELLIGENCE REPORT

Want to go deeper into what’s changing for business owners?

Read The Great Restructuring: What’s Really Happening to Your Business (2026–2030), Jenna’s Strategic Intelligence Report exploring the economic, cultural and technological shifts changing how we work, build businesses and create wealth.

Inside:

⚡ The shift from employment to individual enterprise
🤖 How AI is changing the value of skills and labour
🧠 Why expertise, judgement and perspective are becoming more valuable
🏗️ The rise of Creative Units and AI-enabled businesses
📣 Why brand, reputation and community matter in an AI-saturated world
📈 The opportunities emerging between now and 2030

If this episode made you think differently about the business, family and life you want to build, start here.

👉 READ THE FREE REPORT: The Great Restructuring: What’s Really Happening to Your Business (2026–2030) (https://app.biguppetite.com/Strategic%20Intelligence%20Report%20by%20Jenna%20Davies.pdf?utm_source=report&utm_medium=email&utm_campaign=the_great_restructuring&utm_id=001&utm_content=pdf)

✨ CONNECT WITH SARAH DIXON

📲 Instagram: @mayor.sarah.dixson (https://www.instagram.com/mayor.sarah.dixson/)

The traditional career is shifting.

What's replacing it is the career portfolio: A mix of skills, personal brand and side projects that you own, no matter what happens to your job. 🚀 AI just made building one faster than ever.

In this episode of She's Taking Over, I sit down with Georgie Healy, host of In the Blink of AI, writer of Substack, Attention Is All I Need, former lead of Google's AI accelerator, and founder of Possum Playtime, to talk about what it actually takes to build leverage in this window of AI.

Georgie has walked down almost every road of the "non-traditional" career path. She built and exited a tech business pre-AI, led innovation at one of the biggest companies in the world, and then walked away from the stability of Google to bet on her own personal brand, launching a monetised newsletter from week one to test whether she could commoditise her voice.

Most importantly, we talk about what you can actually do now:

⚡ Audit what you're known for.
💻 Test if people will pay before you build.
📣 Build your reputation.
🧠 Use AI to remove barriers that used to require a team.
🗣️ Have an opinion, let it evolve.
🤝 Sell your skills back into your own network.
📈 Create leverage while the cost of experimenting is low.

Because building a career portfolio isn't about protecting yourself from AI. It's about using this moment to build something that's undeniably yours.

📊 DOWNLOAD JENNA’S STRATEGIC INTELLIGENCE REPORT

Want to go deeper into what we discussed in this episode?

Read The Great Restructuring: What’s Really Happening to Your Business (2026–2030) — Jenna’s Strategic Intelligence Report exploring the economic, cultural and technological shifts changing how we work, build businesses and create wealth.

Inside:
⚡ The shift from employment to individual enterprise
🤖 How AI is changing the value of skills and labour
🧠 Why expertise, judgement and perspective are becoming more valuable
🏗️ The rise of Creative Units and AI-enabled businesses
📣 Why brand, reputation and community matter in an AI-saturated world
📈 The opportunities emerging between now and 2030

If this episode made you think differently about your next move, start here.

👉 READ THE FREE REPORT:
https://app.biguppetite.com/Strategic...

🦋 BUILD YOUR AI DEFENCE

Understanding what’s changing is step one. Building for it is step two.
Book a call with Jenna and her team to create your very own AI-powered marketing dream team. Save the cost of a $150,000 hire. Scale as if you hired them anyway. We build the systems your next hire would have built — across customer success, operations, marketing, sales, project management, administration, AI and automation.

👉 BUILD YOUR MARKETING DREAM TEAM:
https://maxxing.biguppetite.com/

✨ CONNECT WITH GEORGIE HEALY

Follow Georgie for more conversations around AI, technology and business shaping our future.

📲 Instagram:

https://www.instagram.com/georgiehealytech/

💼 LinkedIn:
/https://www.linkedin.com/in/georginahealy/

🎤In the Blink of AI:

https://open.spotify.com/show/5K4NkKXa8Cqxuoed1jBGwO

The old ways of creating security are changing. AI gives us a small window to build skills, businesses, brands, networks and leverage before the next version of work fully arrives.

Invest in yourself. Get digitised. Build your network. Have a voice. 🚀

In this episode of She’s Taking Over, I sit down with lawyer, arbitrator, mediator and former parliamentary legal adviser Steph Hunt to talk about what the AI shift actually means for Australians, our jobs, businesses, wealth and future.

We’re already seeing the workforce restructure. Jobs are moving offshore. AI is changing what businesses need from employees. The traditional pathways to building wealth feel harder, while the cost of living keeps climbing.

But there is another side to this story.

For people who are prepared to move early, AI is creating an extraordinary amount of leverage.

We talk about why your expertise can become a business, why your personal brand and reputation may become some of your most valuable assets, and why skilled professionals have an opportunity to turn what they know into consulting businesses, Creative Units, services and intellectual property.

We also unpack what Australia needs to get right. 🇦🇺

How do we protect Australian jobs without stifling innovation? How do we make it easier for small businesses to hire locally? What happens when highly skilled professionals leave traditional employment? And how do ordinary Australians have more of a voice in the policies shaping the next decade?

This isn’t a conversation about left versus right.

It’s a conversation about being awake to what is changing, understanding the game you’re playing and making deliberate moves while the window is still open.

We cover AI, entrepreneurship, consulting, offshoring, Australian small business, tax, wealth creation, personal brand, reputation, community and the future of work.

Most importantly, we talk about what you can actually do now.

⚡ Build your skills.
💻 Get digitised.
📣 Build your reputation.
🤝 Strengthen your network.
🧠 Learn to use AI properly.
📈 Create leverage.
🇦🇺 Have a voice in the future we’re building.

Because this isn’t just about protecting yourself from AI.

It’s about using it to create a more free future.

📊 DOWNLOAD JENNA’S STRATEGIC INTELLIGENCE REPORT

Want to go deeper into what we discussed in this episode?

Read The Great Restructuring: What’s Really Happening to Your Business (2026–2030) — Jenna’s Strategic Intelligence Report exploring the economic, cultural and technological shifts changing how we work, build businesses and create wealth.

Inside:

⚡ The shift from employment to individual enterprise
🤖 How AI is changing the value of skills and labour
🧠 Why expertise, judgement and perspective are becoming more valuable
🏗️ The rise of Creative Units and AI-enabled businesses
📣 Why brand, reputation and community matter in an AI-saturated world
📈 The opportunities emerging between now and 2030

If this episode made you think differently about your next move, start here.

👉 READ THE FREE REPORT:
https://app.biguppetite.com/Strategic%20Intelligence%20Report%20by%20Jenna%20Davies.pdf?utm_source=report&utm_medium=email&utm_campaign=the_great_restructuring&utm_id=001&utm_content=pdf

🦋 BUILD YOUR AI DEFENCE

Understanding what’s changing is step one. Building for it is step two.

Book a call with Jenna and her team to create your very own AI-powered marketing dream team.

Save the cost of a $150,000 hire. Scale as if you hired them anyway.

We build the systems your next hire would have built — across customer success, operations, marketing, sales, project management, administration, AI and automation.

👉 BUILD YOUR MARKETING DREAM TEAM:
https://maxxing.biguppetite.com/

✨ CONNECT WITH STEPH HUNT

Follow Steph for more conversations around Australian policy, business, law and the issues shaping our future.

📲 Instagram:
https://www.instagram.com/stephanie.hunt/

💼 LinkedIn:
https://www.linkedin.com/in/stephaniejenniferhunt/

🌐 Website:
https://stephhunt.com/

He worked 92-hour weeks in construction to fund his dream.

DM’d 1,000 strangers and raised €60k in 7 days.

Launched a beauty app with no tech background.

Lost it all. Rebuilt. And now?

He's raised again and GlamUare is live, funded, and shipping features every 2 weeks.

Sean MacAdams is not your typical tech founder and GlamUare is not your typical beauty platform.

In this episode, we go deep on Sean’s wild journey: from almost dropping out of high school to pitching investors in Saudi Arabia, managing a 30,000+ women’s community in Bondi, and building a beauty-tech platform that’s making real impact.

He didn’t come from money.

He didn’t have a cofounder.

He didn’t even code.

But what he did have was a relentless work ethic, a community-first vision, and the nerve to keep showing up.

What You’ll Learn:

• How Sean raised €60k in a week by DMing strangers with no pitch deck
• What happened when his first launch fell apart 24 hours before go-live
• The painful lessons from giving away equity too early and how he bought it back
• How he worked 92-hour weeks in construction to keep the dream alive
• Why he turned down Saudi investment (and what misaligned money almost cost him)
• What makes GlamUare different from every other booking app in beauty
• How he’s scaling now: fresh funding, bi-weekly feature drops, and go-to-market underway
• The community monetisation playbook behind Bondi Beach Babes, no ads, 30K+ members

This Episode Is For:

• Founders building from scratch with no fancy background
• Non-technical tech founders who’ve hit brick walls with dev teams
• Creators and coaches trying to monetise community the right way
• Anyone who's ready to hear what building really takes

Follow Sean + Explore GlamUare:

• GlamUare App: glamuare.com
• Sean on Instagram: @sean_mac_adams

If you believe in grit over degrees, vision over validation, and community over hype, this episode is for you.

Share it. Tag @sean_mac_adams. Let people know what’s coming.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage?

In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine.

We talk through:

• Why he interviewed 110 engineers to hire five
• How founder-led content generated 11,000+ waitlist sign-ups
• What actually creates culture (and what kills it instantly)
• How to attract A-players without diluting standards
• Why teams only perform when they’re energised, not micromanaged
• Designing a life that supports ambition: family, fitness and focus
• The skills his kids will need in an AI-dominant world

Core ideas:

• Hiring is a benchmark game, not a box-ticking exercise
• Standards shape culture and they slip fast if you let them
• Personal brand multiplies distribution, trust and talent flow
• Presence matters more than pace
• Implementation beats information
• People stay when they feel they’re becoming someone better
• Documenting the build creates belief and momentum
• Human energy becomes the advantage as AI scales

Key timestamps:

3:00 Scaling Realbase to 400 staff

4:06 Why Frank chose to build again

5:28 The 110-interview hiring philosophy

9:12 What actually builds culture

28:33 The content engine behind Kinso

31:52 Why Kinso hires people who want to be on camera

40:35 Personal brand as leverage

42:25 Documenting the build

52:08 Skills the next generation will need

I’m on a mission to bring that global, collaborative founder energy to Australia. If something in this episode hit home, pass it on to a founder who’ll appreciate it, and share it on your socials @jennadaviesmarketing.

Connect with Frank:

Instagram: https://www.instagram.com/frankgreeff_/

Kinso Instagram: https://www.instagram.com/kinso.app/

Kinso: kinso.ai

Hosted on Acast. See acast.com/privacy for more information.

She Built the App. It Failed. She Rebuilt It. Now She’s Scaling Globally.

Serisha Barrat is the founder and CEO of Lawyered Up — an AI-powered legal tech platform making affordable legal support accessible to small businesses.

She’s been recognised globally:

→ Top 50 Inspiring Women in Tech (2023)

→ Top 100 Most Influential Young Africans

→ Glamour Women of the Year: Technology Game Changer

→ Mail & Guardian 200 Young South Africans

She’s leading a fast-growing, women-powered team, scaling Lawyered Up across four African countries, and speaking on some of the world’s biggest tech stages, including London Tech Week and the AI Summit.

But what made me most excited to sit down with Serisha is the story behind the headlines. Because this platform? She built it twice.

The first version failed. She lost everything, partnerships collapsed, capital dried up, and she had to start over. But she did. And now, she’s building one of Africa’s most promising tech startups with a clear mission: justice, made accessible.

In this episode, we dive into:

→ What really happened when the first version of Lawyered Up failed

→ How she found the courage to rebuild

→ Why hiring the right team changed everything

→ What it takes to lead as a woman in tech and why representation matters

→ The biggest lessons from fundraising, partnerships, and scaling across borders

This is a story about resilience, purpose, and what it really takes to build a mission-led company when the odds are stacked against you.

🎧 Listen now

💼 Connect with Serisha on LinkedIn: Serisha Barrat

Hosted on Acast. See acast.com/privacy for more information.

Risk, Logic & Instinct: How to Make Faster, Smarter Business Decisions.

If you’re stuck in decision limbo, overthinking, second-guessing, or dragging your feet, this episode will hit hard. I’m breaking down how to use risk, logic, and instinct to move faster and lead smarter.

You’ll learn how to tell the difference between fear and feedback, how to stop outsourcing your decisions, and how to make calls that align with your growth not your guilt.

This isn’t mindset fluff. This is tactical, emotional leadership that gets results.

• The decision-making filter I use to know when to pivot, pause, or press on
• How to balance data with gut and stop gaslighting your intuition
• The real reason you’re stuck (and how to move even when you don’t feel “ready”)
• Why “killing your darlings” in business creates more energy and clarity
• The difference between risk tolerance and emotional avoidance
• What to do when logic and instinct are pulling you in two different directions

• 03:07 – When to pivot, when to push, and why quitting isn't failure
• 05:46 – Emotional well-being isn’t soft — it’s a business multiplier
• 08:29 – How to stop outsourcing decisions and trust your instincts
• 11:35 – Balancing risk, logic, and gut: the real CEO skillset
• 14:21 – Getting bored vs. getting distracted — and staying in your lane
• 17:29 – Full circle moment: why alignment beats ambition
• 21:05 – You’re not behind, you’re building in real time
• 23:30 – DM me on IG to join the private founder network 👉 @jennaannedavies

💬 Send this to another founder who gets it!

DM me on Instagram @jennaannedavies to join my private founder network.

Hosted on Acast. See acast.com/privacy for more information.

If you’re still relying on referrals, reputation, and word-of-mouth to grow, this is the episode that’ll make you rethink everything.

For almost two decades, Gareth Shears built a successful financial planning firm the traditional way, loyal clients, steady referrals, zero public presence.

Then in 2020, he tried what everyone was preaching: be everywhere. Podcasting, posting, YouTube, LinkedIn all at once. It didn’t work. He spread himself too thin, saw little return, and quietly pulled the plug.

In 2023, he tried again, but differently. One platform. Two posts a day. No shortcuts. No skipping. Twelve months later, his content speaks for him. The consults are booked. The business runs around his life, not the other way around.

This episode is for any service provider sitting on deep expertise, wondering if it’s too late to show up online. Gareth proves it’s not.

You don’t need to start over. You just need a smarter way to be seen.

💡 What You’ll Learn in This Episode

• Why most service providers burn out on content and how to reset your strategy so it actually works
• The mindset shift that will help you go from overlooked to in-demand
• How to create content that connects and converts, even in a regulated or “boring” industry
• The exact strategy that helped Gareth book 70 consults from a single post
• How to turn your audience’s real questions into your most valuable marketing tool
• The simple AI and automation systems Gareth uses to protect time without losing trust
• The money questions you should be asking (and how knowing them could change your business)
• Why content is no longer optional if you want leverage, lifestyle, or long-term brand equity

00:00 From police officer to financial planner: Gareth’s unexpected backstory

03:10 What 240 podcast episodes taught him about burnout and reach

07:30 The decision to post twice a day and how it changed everything

10:20 Why focusing on one platform outperformed being everywhere

13:00 How Gareth uses AI to automate admin while deepening client trust

18:00 Why most founders mismanage their finances and what to do instead

24:00 Making finance content scroll-worthy without dumbing it down

29:00 One carousel, 70 consults and why it worked

34:00 Personal branding as a service provider and how to do it with integrity

42:00 The 12 money questions people always ask and how they drive his content

48:00 Building a business that fits your life not the other way around

📢 If you loved this episode

Send it to the friend who keeps saying, “I should post more.”

Tag @garethshearscoach and @jenanannedavies on Instagram and share your biggest takeaway.

And if you’re building a business that’s bigger than your bio, hit follow. The next episode’s already waiting.

Hosted on Acast. See acast.com/privacy for more information.