Built In America

From Princeton Review to Noodle: John Katzman’s Blueprint for Education & Startup Success


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In this episode of Built in America, host Sam Mahmood sits down with John Katzman, renowned education entrepreneur and CEO of Noodle. Katzman shares his journey from founding Princeton Review to building Noodle, a platform reimagining the future of higher education. He unpacks what it takes to scale companies, the importance of risk-taking, and why solving real problems—not chasing trends—is the key to meaningful entrepreneurship.


John dives into the lessons he's learned across decades of building businesses, including how to evaluate startup ideas, manage capital partners, and build teams with low ego and high trust. He also explores the evolving role of technology in education, the need for lifelong learning, and what it really takes to lead with clarity and conviction.


Join us for a thoughtful conversation on innovation, leadership, and reshaping the way we learn and grow.


Let’s keep building… 


Follow Sam Mahmood: 

  • Instagram: @TheSamMahmood
  • Twitter: @TheSamMahmood_
  • LinkedIn: Sam Mahmood


Join the Built In America community of others who are buying great businesses and sign up for Sam’s weekly newsletter: www.builtinamerica.co


Follow our producers, The Peers Project: https://www.instagram.com/thepeersproject?igsh=MTZ1dWJpZXVpYWdybA==

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Built In AmericaBy Sam Mahmood

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