What does it take to run one of Ireland’s most trusted hardwood flooring businesses? In this week’s episode, Sarah speaks with Siobhan Smyth, co-founder of Floorstore Direct, about her path from hospitality to hardwood and how she and her team built a brand rooted in quality, trust, and relentless education. 

What’s Inside:

• Siobhan’s journey from working with showjumpers and running a pub to launching a flooring company
• How she developed product knowledge, built trust with customers, and created a high-end showroom experience
• The power of aftercare: why Floorstore Direct offers lifelong maintenance and support
• Big lessons from 20 years in business, including weathering the 2008 recession and scaling through e-commerce
• Her mission is to bring more training and qualifications to the flooring industry

Memorable Quote:

"If you love hardwood floors, you need to go for hardwood floors. In ten years, you can sand and change the look but you’ll still have a floor that lasts a lifetime."

Guest Information:

Siobhan Smyth – Floorstore Direct

🔗 Website: https://floorstoredirect.ie/

🔗 LinkedIn: https://www.linkedin.com/in/siobhan-smyth-marketing/ 

Produced By Cockerill & Co

• Reach out on 01325 952548 or email [email protected]
• Website: https://www.cockerillandco.co.uk
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Where to Find Us:

• Website: https://theukflooringpodcast.co.uk/
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