All Things Wood Floor

Aaron Sheaves of Sheaves Floors in Weyers Cave, Va., has been on wood flooring job sites as long as he can remember, but one thing he never would have predicted would be how posting on TikTok would transform his business — and generate income. On this episode, he and host Stephen Diggins discuss how he got started on the platform and the impact it’s had on his business, as well as what it’s like working on historical homes in his Virginia area, particularities of working with heart pine, how he ended up working on job sites with his mom, and much more.

Find Aaron Sheaves on TikTok: https://www.tiktok.com/@grain_lyfe

Watch the video tour of Aaron's "Most Organized" winning van here: https://bit.ly/22sheaves

See Aaron’s wavy bent-wood floor here: https://bit.ly/am17sheaves

See one of Aaron’s heart pine projects here: https://bit.ly/222wfotwheartpine

See the project with the butler bell: https://bit.ly/221wfotwstairs

See the tiny pneumatic sander for between balusters: https://bit.ly/am22tot

In Part 2 of this episode, João and Susy Dias of Fino Oficio continue their conversation with Stephen Diggins and explain why they only hire people with no experience in the wood flooring industry, how they manage to charge so much more money than other wood flooring companies, how they work together as husband and wife, how they handle client relations so that customers realize they don’t have to worry about their wood floors, the mindset common to all elite wood flooring pros, and much more.

In Part 1 of this episode, listeners will discover the origin story of how couple João and Susy Dias of Fino Oficio in Lisbon, Portugal, went from no experience in wood flooring to being one of the best-known wood flooring contracting companies in the world, why they are always willing to help other wood flooring pros, what it has been like to participate in the Workcamp Parkett gatherings in Europe, and the inside stories from some of their most out-of-the-box and award-winning wood floors—including why João decided to add fire to the lacewood in their 2024 WFB Design Award-winning floor.

Occupational therapist Jennifer Hale spends all day every day helping people do their jobs without pain, and in this episode, she's concentrating on hardworking wood flooring pros. Jennifer and host Stephen Diggins talk about how pros are really "industrial athletes," and how they need to train just like any other athlete to perform their jobs without injuries or pain. She explains why nutrition and hydration are so important for preventing pain, as well as her top tips for helping wood floor pros age well. She and Stephen also go through examples of real-life wood floor pros and her feedback for them as they try to preserve their bodies and work well without pain.

When Adam Bissey was a wood flooring contractor, he saw how so many retailers were missing opportunities, and so he made the leap to open a retail location of his own—one that is now a thriving staple on the Jersey Shore. In this wide-ranging conversation, host Stephen Diggins and Adam discuss the challenges of starting as a retailer; how Floors by the Shore succeeds by focusing on excellence in every way, from subfloors to customer service; why he’s so focused on healthy products; why profitability is so critical; and much more.

Lifelong wood flooring pro David Ford of Stauf USA is back to talk with Stephen about some important issues in the wood flooring industry, including reverence for the previous generations of pros and the importance of training and work ethic. They also discuss ideas for other value-added things wood flooring pros can do to increase margins on every job, the incredible potential there is in the wood flooring industry to make a lucrative living, and some sound financial advice about planning for retirement (something many pros don’t do). As a bonus, David, a native to the Memphis area, has some insider knowledge to share about none other than Elvis Presley!

When Kent Rogerson and Jamie Lambert of South Carolina’s Low Country Flooring got their first wood flooring job, they had never even seen the tools required to do the trade. But they learned quickly and grew the business—and then realized they had to down-size the company as they pursued their obsession with quality. In this episode, they detail the hilarious details of their first install, sanding and finishing jobs; what they look for (and don't look for!) in employees; and some of their practices and philosophies that put them among the wood floor industry’s sanding and finishing elite—and allow them to charge accordingly for their wood floors.

Steve James transitioned from a career at General Motors to the lumber industry when he became CEO of Frank Miller Lumber in Indiana, transforming the company culture there to create a motivated long-term workforce. James and host Stephen Diggins discuss the challenges of a lumber business focused on quartersawn lumber, as well as James’ insights as a member of the Maxwell Leadership Certified Team.  

Matt Garcia was a typical wood flooring pro with a small company of craftsmen when he moved to Texas and realized he had a huge opportunity to grow his business—but after trial and error, he also realized that in order to grow his business AND be profitable, he had to work on his business, not just in his business. Hear his advice about what he learned and the key changes he made that have transformed his company, improved quality and motivated his employees. 

When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson and Jamie Lambert from Low Country Flooring. Hear Universal Floor’s Sprigg Lynn, along with Kent and Jamie, discuss the intricacies and complications of handling this job. In Part 2 they reveal more about the installation, sanding and finishing, and how when it comes to jobs of this magnitude, you need to lean on fellow pros to make it all happen.