Brad Rushing of North Palm Beach, Fla.-based California Designs discusses what it is like being a retailer in one of Florida’s luxury markets, what he learned about business and people from his father, how the company has kept both clients and employees for decades, how Brad modernized the family business, including their marketing, and how educating clients boosts their business.

See California Designs’ profile in the 2024 Wood Floor Business Outstanding Retailer Awards: https://bit.ly/42bFHpv

Read Brad’s article in Wood Floor Business “How We’ve Managed to Retain Employees for Decades” here: https://bit.ly/on24retail