Jack Horton’s father was a doctor, but he encouraged his four sons to go into the trades, and at age 16 Jack was learning to run a sawmill. Today, at age 30, he is a wood flooring contractor who installs, sands and finishes wood flooring he and his brother mill themselves, and they also sell whole-house packages of flooring and millwork to contractors. Jack and host Stephen Diggins discuss Jack’s unique journey into the trade and the insights he has about working with customers, including creating the right expectations for wood flooring and being upfront about the fact that he’s expensive. Jack also shares the biggest challenge in his career.

Read Jack's article "What We’ve Learned by Milling the Flooring We Install" in the April/May 2025 issue of Wood Floor Business here: https://bit.ly/am25fund

Read about a special floor Jack installed in "A Meaningful Wood Flooring Project in Memoriam": https://bit.ly/dj25chevy