In Part 2 of this episode, João and Susy Dias of Fino Oficio continue their conversation with Stephen Diggins and explain why they only hire people with no experience in the wood flooring industry, how they manage to charge so much more money than other wood flooring companies, how they work together as husband and wife, how they handle client relations so that customers realize they don’t have to worry about their wood floors, the mindset common to all elite wood flooring pros, and much more.