In this episode of All Things Wood Floor, host Steve Diggins of Specialty Forest Products talks with young wood flooring pro Israel Alejandre, the owner of Cedar Oak Flooring based in Middlefield, Ohio. Featured as part of Wood Floor Business’s annual discussion about the Next Generation of emerging talent in the hardwood flooring industry, Israel shares insights into his journey as a young professional navigating the trade. Broadcasting from Ohio’s Amish country, just outside Cleveland, Israel reflects on his early experiences, the founding of his company, and what drives his success as a next-generation flooring pro. 

Read "The Next Generation: Advice For Aspiring Wood Floor Pros," featuring Israel Alejandre, from the February/March 2025 issue of Wood Floor Business.