The podcast features an interview with Jessie Glew, CEO of WOTSO, a successful coworking and flex workspace operator based in Australia. They recently celebrated their 10th anniversary and on the heels of reported record revenue. A publicly held company, they are quickly mastering how to transform distressed real estate into profitable coworking spaces. Jessie shares the origins of the WOTSO name, discusses her career path in real estate, and explains the company's expansion plans, and emphasis on technology. Jessie reflects on marketing efforts, including a TV commercial, and their success with hyperlocal marketing and nurturing local businesses.