This week on The Produce Industry Network's Fresh From The Field Fridays, join Ross “The Produce Boss” and Dan “The Produce Man” as they welcome Merchandising Account Executive Roberto Bolivar! Roberto will reveal how a top-notch merchandiser can elevate your produce department—boosting sales, driving profits, and building leadership. Discover what an expert merchandiser brings to the table, from training produce managers and staff to maximizing cross-promotions, especially with the holiday season around the corner. Imagine pairing fresh produce with cheeses, grocery favorites, floral, and more to create compelling displays and exciting shopping experiences.

So, tune in and turn on!