Join us for a powerful live-stream event as Global Women Fresh takes the central stage at Fruit Logistica with Rooted in Leadership — a dynamic conversation highlighting the voices, vision, and impact of women driving change across the global produce industry.

Join us with special guest Maria Jose Sanchez of IFEMA.From innovation to sustainability, this session celebrates female leadership, fosters connection, and inspires the next generation of trailblazers.

Visit us: https://globalwomenfresh.com/

Join us as we sit down with Stephanie Bazan, Senior VP of Commercial Strategy and Execution at Avocados From Mexico, the world’s leading supplier of fresh avocados with a remarkable 40% share in the global export market. We dive into the exponential growth of Mexican avocados, the strategies behind their global success, and what the future holds for this powerhouse commodity.

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What became of the Lewellings - the visionary brothers who transformed the American West one orchard at a time?

In the final episode of our six-part series, John and Patrick return to the verdant hills of Napa and the fertile valleys of Oregon to chart the triumphs and tragedies that defined the twilight of the Lewelling legacy.

As phylloxera silently strangles California’s vineyards, John Lewelling rises to the challenge with pioneering grafting techniques - only to fall to illness just as his wine career reaches its zenith. Meanwhile, Seth Lewelling’s quieter revolution unfolds in Oregon, where a towering Chinese laborer named Ah Bing helps bring a world-famous cherry to life - only to be cast out by America’s rising tide of anti-Chinese sentiment.

Through collapsing nurseries, bitter market failures, and political upheaval, we follow the final acts of these horticultural radicals and examine the seeds they planted in American agriculture, racial justice, and democratic reform.

Join John and Patrick as they say farewell to the Lewellings and uncover the roots of their enduring influence.

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In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business

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In this episode of The Produce Industry Podcast, Patrick Kelly chats with Michael Chavez live from the NEPC Trade Show in Boston. They discuss key topics in the produce industry, including business relationships, current trends, and the value of face-to-face connections at trade shows.

This week on Fresh from the Field Fridays, Anthony Totta from FreshXperts joins us. FreshXperts is a powerhouse team of produce industry consultants, advisors, and mentors.

Anthony walks us through the group’s broad spectrum of expertise—everything from retail-level merchandising, product handling, and worker training, all the way back through the supply chain. That includes warehousing, ERP software solutions, grant writing, business development strategies, procurement training, and even helping companies secure the financing they need to reach their goals.

From growing up in his grandfather’s and father’s grocery stores, to creating brands, to building a successful ERP platform for independent grocers—Anthony shares highlights from his journey and plenty of insights along the way.

It’s all right here on Fresh From The Field Fridays from The Produce Industry Network and AgLife Media!

Food price volatility touches everyone—from farmers and retailers to families at the dinner table. In this episode, we sit down with Professor David L. Ortega, a leading voice in agricultural and food sector economics. With a track record that includes testimony before the U.S. Senate and House Agriculture Committees, and insights featured in top outlets like The New York Times, NPR, and Forbes, Professor Ortega breaks down the economic forces shaping our food system. From global events to domestic policy shifts, he offers a clear-eyed look at the trends driving costs—and what they mean for the future of our plates.

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What happens when your orchards begin to rot, your industry collapses, and California starts beating you at your own game? If you're Seth Lewelling, you plant harder - and you get political with your cherries.

In this episode, John and Patrick trace the dramatic unraveling of Oregon’s once-thriving fruit economy and the quiet resilience of Seth Lewelling, whose visionary grafting experiments - including the boldly named Black Republican cherry - became acts of agricultural resistance. As Oregon wilted, California soared, and the Lewellings were right there at the epicenter of both decline and rebirth.

From rootstock innovations to golden-skinned prunes, from nursery collapses to bank-led agricultural reform, and from Spiritualist love stories to raisin kilns and winegrowers’ clubs - this is the story of a family (and a fruit industry) constantly reinventing itself in the face of loss, change, and opportunity.

Join John and Patrick as they explore how Seth and John Lewelling didn’t just adapt to the changing tides of 19th-century horticulture - they helped shape them, transforming Pacific agriculture and leaving a legacy that would reach far beyond the orchard rows.

----------

In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business

-----------

Join the History of Fresh Produce Club for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.

Support us!

• Share this episode with your friends
• Give a 5-star rating
• Write a review

-----------

Subscribe to our biweekly newsletter here for extra stories related to recent episodes, book recommendations, a sneak peek of upcoming episodes and more.

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Step into history - literally! Now is your chance to own a pair of The History of Fresh Produce sneakers. Fill out the form here and get ready to walk through the past in style.

-----------

Instagram, TikTok, Threads:

@historyoffreshproduce

Email: [email protected]

Host Patrick Kelly welcomes Brian Framson, President and CEO of Citrus America, for a clear, concise talk on the essentials of exceptional citrus juice. They distill the journey—from selecting high-quality fruit, optimizing juice extraction, and preserving freshness through careful processing—into a simple, insightful exploration of what makes great citrus juice.

This week on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media—

Ross the Produce Boss and Dan the Produce Man are joined by Dick Peixoto, founder and proprietor of Lakeside Organic Gardens.

You’ve seen the Lakeside Organic Gardens label on organic veggies all across America, from grocery stores to foodservice distributors.

Hear how Dick went from being the son of a pesticide salesman to one of the largest organic powerhouses in the country.

It’s all right here on Fresh from the Field Fridays—so tune in and turn on!

Pack your virtual bags and join us on today’s Global Fresh Series episode as we head to Italy for an inside look at Macfrut—one of the world’s premier B2B trade fairs for the fruit and vegetable sector. Our special guest shares how this internationally renowned event brings together exhibitors, buyers, and innovators from across the globe. Discover how Macfrut is not only a dynamic marketplace but also a key platform for trendspotting, networking, and showcasing the latest in agri-tech, packaging, and supply chain solutions. Whether you're a grower, exporter, or industry enthusiast, this episode is ripe with insights!

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