It's the third episode of Broad River Retail's new summer series on Stories from the River, where CEO Charlie Malouf takes listeners behind the scenes of the Story of Broad River with a full explanation of Monthly Budgets and the way Broad River plays the game. Charlie opens this episode by sharing the pivotal story of DASH (an acronym for Broad River's Home Delivery program: Delivery. Assembly. Service. in your Home.) and its transformational impact on the business.

Charlie recounts Broad River's journey from a scarcity mindset—where delivery was seen merely as a break-even cost and low fees resulted in subpar delivery service—toward a spirit of abundance. By restructuring delivery pricing, investing in higher-quality service, and introducing commissions for Memory Makers on delivery sales, the company cultivated mutual prosperity and elevated both customer and Memory Maker experience while also boosting profitability. The DASH program became not just a service, but a brand differentiator, emphasizing white-glove care and quality that customers truly value.

Charlie also dives into the evolution of the company's financial discipline, particularly the budgeting process, as Broad River moved from turbulent years and near-bankruptcy to a streak of consistent profitability. He discusses how transparent goals, departmental accountability, and a dual-budget approach—conservative bank budgets and more moderate stretch retail performance budgets—have helped drive both financial reliability and the rewarding of Memory Makers through generous bonuses. This approach nurtures a people-centric, performance-driven culture with a focus on long-term, shared success. Throughout the episode, Charlie stresses the importance of playing the long game, embracing change, and fostering a culture where Memory Makers are challenged, supported, and can share in the company's abundance.

Watch the first two episodes of the series:

Building Broad River Retail: How We Play the Game of Business | Part 1 (2003-2014) - https://youtu.be/ZacOr4KMGqk

Breaking and Rebuilding: The Bold Reset That Saved Broad River Retail - https://youtu.be/67hsX3ly19A

Watch this episode on YouTube: https://youtu.be/8eoeU7N-Mt8

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail