In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.

What you'll learn in this episode:

• How to capture and share school events like spelling bees, teacher highlights, and student achievements
• Tips for turning videos and stories into heartwarming social media moments
• Erin’s journey from school counselor to full-time consultant—and insights for those considering a similar path
• The power of storytelling in making social media posts stand out

SPECIAL GUEST

Erin Montgomery

Founder

Promote419, Ohio

Email: [email protected] 

Website: https://www.promote419ohio.com

Facebook: https://www.facebook.com/promote419ohio/ 

School Website: https://www.hicksvilleschools.org 

School Facebook: https://www.facebook.com/hhsaces 

School Instagram: https://www.instagram.com/hicksvilleoh_aces/ 

USEFUL INFORMATION

• Erin’s Examples
• Apply for the 2025 Social Media Awards by April 4, 2025
• Video tip to edit your Instagram Reel cover and caption
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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