Social media is no longer optional—it’s essential.

In this episode of the No BS Dental Growth Podcast, Chris Pistorius dives into one of the most powerful (and often misunderstood) tools in modern dental marketing: social media.

Chris breaks down why social media is no longer optional—it’s essential. But it’s not about chasing likes or followers. The goal is building trust, attracting new patients, and maintaining strong relationships with your current base.

He shares practical, actionable strategies for managing social media in a way that’s professional, engaging, and effective. From what to post, what to avoid, and what tools to use—this episode gives dental practices a complete roadmap to start seeing real results online.

💡 What You’ll Learn:

Why social media is a trust-building tool, not just a trend

What kinds of content actually attract and engage patients

Common posting mistakes and how to avoid them

Tools and apps that streamline content creation and scheduling

How to maintain consistency without burning out

✅ Action Items:

Build a basic content calendar to plan and stay consistent

Use HubSpot or Buffer to schedule and manage posts

Start designing in Canva for polished, on-brand graphics

Set up analytics tools to track what’s working

Conduct a social media audit to evaluate and improve your current strategy

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📌 Episode Chapters:

00:00:00 – Introduction to Dental Social Media Strategy

Chris outlines the importance of a smart, intentional approach to social content and previews key topics in the episode.

00:01:57 – Why Social Media Matters

Learn how social media helps humanize your practice, boosts patient retention, and enhances visibility.

00:03:56 – What to Post: Content Strategies

Explore effective content types: educational posts, behind-the-scenes, patient success stories, staff spotlights, practice updates, and interactive engagement.

00:05:56 – What to Avoid

Avoid graphic clinical content, controversial topics, excessive self-promotion, and emotional responses to negative comments.

00:08:00 – Common Mistakes

Chris shares common missteps—like inconsistent posting and ignoring comments—and how to fix them.

00:10:07 – Tools & Resources

Overview of tools like HubSpot, Buffer, Canva, and analytics dashboards to simplify and strengthen your social media process.