From Startup to Wunder Brand

Mendel Cohen isn’t trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen’s bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO
01:15 – “Number one in the number two business”: Owning the humour
03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events
06:00 – Innovation and branding in an overlooked industry
08:20 – Building a premium restroom experience: Design + rentals
10:40 – Bar carts, quick space, and bush camps: Product expansion
12:30 – Franchising model: Growing without owning every location
15:00 – African safari inspiration: Why Kruger Park changed everything
18:40 – Where to find David and Royal Restrooms
20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO
01:15 – “Number one in the number two business”: Owning the humour
03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events
06:00 – Innovation and branding in an overlooked industry
08:20 – Building a premium restroom experience: Design + rentals
10:40 – Bar carts, quick space, and bush camps: Product expansion
12:30 – Franchising model: Growing without owning every location
15:00 – African safari inspiration: Why Kruger Park changed everything
18:40 – Where to find David and Royal Restrooms
20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don’t break the bank.📣 Call to Action
🔗 Try Daylite: https://daylite.app⏱️ Timestamps & Key Topics
00:00 – SaaS subscription fatigue and rising costs
02:00 – Welcome AJ Jetha: bootstrapped founder and refugee-turned-CEO
03:00 – The pivot from employment to entrepreneurship
05:00 – Building Marketcircle and launching Daylite from scratch
07:00 – Why AJ built Daylite to manage long sales cycles
08:00 – CRM vs. All-in-one business growth system
10:00 – How Daylite differs from traditional SaaS tools
11:30 – Avoiding feature bloat and staying user-friendly
13:00 – The importance of offline capability and syncing
14:30 – Changing lead acquisition: From AdWords to ChatGPT
16:00 – Why personal branding now matters more than ever
18:00 – Niche focus: Dominating the Mac ecosystem
19:00 – CPC madness: Oil rig attorneys and Google Ad costs
21:00 – Strategic product bundling to combat subscription fatigue
24:00 – AJ’s real goal for 2025: Product velocity and sustainable growth
27:00 – The perfect Daylite customer: ambitious, organised service providers
29:00 – Disorganisation is the enemy: Why CRM peace of mind matters
31:00 – Final thoughts + where to find AJ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.📣 Call to Action
🎥 Explore the Seven Wonders Video Podcast Program:
🔗 https://7wonders.com📺 Browse their video content on YouTube
📩 Work with them to launch your own storytelling machine🎙 Start or grow your podcast with me:
→ JoinPodmatch
🛠 Edit your podcasts like a pro:
→ Descript⏱️ Timestamps & Key Topics
00:00 – What sets Seven Wonders apart in the crowded video production space
01:00 – Meet Michael & Stephen: Emmy winners and creative entrepreneurs
02:30 – What winning an Emmy really means (and doesn’t mean)
04:30 – Why credibility ≠ cash, and what actually grows a business
07:00 – From podcast to marketing flywheel: how the system works
08:15 – Warm leads, visibility, and the shift from chasing to attracting clients
10:00 – Lo-fi content, high-value storytelling: what clients really need
12:30 – Why your phone camera is enough (if your story is solid)
14:00 – Their origin story: rebelling against bloated Hollywood systems
16:00 – 98% of business is trust — here’s how they built it
18:00 – How to turn FAQs into bingeable video content
21:00 – The power of Video Sales Letters (VSLs) to drive conversions
23:00 – The real work: editing, strategy, and distribution
25:00 – What’s next: why podcasting still dominates in a world of AI
26:00 – Helping small brands tell big stories (without the Emmy-sized invoice) Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

With over 20 years in traditional media and a current obsession with generative tools, Erich is helping everyone from businesses to kids understand and embrace AI—without the tech jargon.Learn how his practical use of custom GPTs and video workflows makes AI accessible, fun, and transformational—from bedtime jokes with ChatGPT to streamlined nonprofit operations. Plus, you’ll discover how to future-proof your kids (and your career) in a rapidly evolving tech landscape.🔗 Call to Action
Connect with Erich Archer:
🌐 Website: https://cgacreative.com
💼 LinkedIn: Erich Archer
🚀 Explore SmartyPants and Erich’s AI toolkitAffiliate Links:
🎧 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics
00:00 – Intro: Getting kids AI-ready through fun and play
01:00 – Who is Erich Archer? Emmy winner, AI creative, and media disruptor
03:00 – His journey from traditional TV to nonprofit media and AI
06:00 – How video production experience enhances AI prompting
08:00 – Older generations vs. younger creators: Experience matters
10:00 – AI in 1623 Studios: Boosting operations, not replacing storytelling
12:00 – Managing AI overwhelm: Avoiding shiny tool syndrome
14:00 – What is a custom GPT and how does it actually work?
16:00 – The "Uniqueness Statement Generator" GPT explained
18:00 – Erich’s favourite GPT projects (hint: they involve news and humour)
20:00 – How Erich is preparing his kids for an AI future
22:00 – Homeschooling with ChatGPT: Pokémon history lessons & bedtime jokes
24:00 – The impact of AI on schools and curriculum design
25:00 – Prompting tips: Think conversation, not Google
27:00 – Final thoughts + where to follow Erich Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.📣 Connect with Samir el Kamouny
💼 Website: https://fetchfunnel.com📧 Email: [email protected]📱 LinkedIn: linkedin.com/in/samirelkamouny📷 Instagram: @samirelkamouny🎧 Timestamps & Key Topics
00:00 – Why benefits beat features in high-converting campaigns
01:00 – Meet Samir: From bicycle rentals to performance marketing pro
02:00 – The value of working as an employee before launching a business
04:00 – What college doesn’t teach you about entrepreneurship
05:30 – How Samir validated agency ideas before launching Fetch & Funnel
07:00 – Why knowing your ideal customer is more than basic demographics
08:30 – How to build campaigns that don’t burn ad budgets
10:00 – Creative is king: What makes ad hooks and benefits irresistible
12:00 – Red flags in client relationships and team dynamics
14:00 – The founder mindset shift from $1M to $10M
15:30 – Finance 101 for scaling brands: ROAS vs. total profit
17:30 – Hiring, delegation, and team structure at different growth stages
19:00 – Taking bigger risks as you grow
20:30 – Will we ever see another Coca-Cola? Or is niche the new scale?
22:00 – Brands that scaled by differentiating—like Books and Under Armour
24:30 – Why brand values can’t be posters on bathroom doors
25:00 – Web3, digital ownership, and how marketers ruined everything
27:30 – Real-world NFT utility vs. hype cycles
29:00 – Gen Z, Roblox, and the future of digital assets
30:00 – How to contact Samir and get help scaling your business Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren’t your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.🎯 Whether you're scaling your startup or a $20M+ brand, Dave shares actionable insights to help you turn marketing chaos into focused, profitable growth—without sacrificing your health.🎧 Call to Action
🛠 Learn more about Dave’s work or hire his team:
🌐 https://www.finch.com
📲 Follow Dave: @RealDVal🧰 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq🎙 Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics
00:00 – Creative is king: why creative outperforms everything in ads
01:30 – The truth about Google, Facebook, and ad platform algorithms
02:15 – Dave’s $1B journey, CRO role, and living with three waterfalls
03:00 – Finch's e-commerce focus and real values over buzzwords
05:30 – Radical transparency in agencies and real-time ad dashboards
07:00 – Major shifts in e-commerce advertising (AI placements, platform bias)
10:30 – Attribution confusion: who really gets credit for a sale?
12:00 – Triple M (Marketing Mix Modeling) explained simply
14:30 – Mapping the real customer journey
16:30 – Why failures are crucial in marketing
18:00 – The platform paradox: why you need to narrow your focus
20:00 – Self-awareness in marketing: play to your strengths
22:30 – Low-cost experiments: Pinterest, Reddit, Snapchat, Acast
25:30 – Spotify + Acast for podcast and product growth
27:00 – From vanity metrics to micro-targeting for real ROI
28:30 – Dave’s 7X rule: Why followers matter in ad strategy
31:00 – Monetising followers and reducing CAC
33:00 – Going from $1M to $20M and beyond: different stages, different problems
36:00 – What to send after a purchase (hint: not just a receipt)
38:00 – Finch’s 5-year vision: media, consulting, acquisitions
41:30 – The role of hyper-personalisation in AI-driven ad futures
42:00 – Where to find Dave & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who’s Your Daddy” RV didn’t just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He’s got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you’re a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one’s a banger.🎧 Listen in for:Real-world startup marketing that works (and what flops)How to build tech without a CTOThe inside scoop on turning a side hustle into a VH1 seriesEdit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne🎯 Jared’s Business:
Health Street – Nationwide drug testing, DNA testing, and employment screening
🌐 https://www.health-street.net00:00 – Introduction
01:00 – Jared’s leap from healthcare exec to founder
03:45 – Getting into sales & marketing the unconventional way
06:00 – The birth of the “Who’s Your Daddy” DNA truck
07:45 – How PR and street presence drove national recognition
10:00 – Building a nationwide testing network
11:45 – Transitioning from B2C to B2B tech
13:00 – Why scaling a van-based business doesn’t work
16:00 – Behind the scenes of VH1’s Swab Stories
18:00 – The power of no partners + employee stock options
20:00 – FileMaker, tech stacks & small business dev hacks
24:00 – Data security, AI, and the future of Health Street
27:00 – Jared’s outlook for 2025 and beyond Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.
Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.💥 Why listen? Because being your raw, messy self might be the secret to your brand blowing up. Also: tech censorship, energy scans, crystal cards, and lavender oil. Let’s go.🎯 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne🛍️ Products & Links:Crystal Card Deck & Aromatherapy: https://drsharnael.comInstagram: https://www.instagram.com/drsharnael00:00 – Intro: Why polished brands fail to connect
03:00 – Lavender oil, aromatherapy, and growing up with healing tools
04:30 – Standing out through authenticity (and not copying)
06:00 – The Shoe Drop Theory: Why people love imperfect creators
07:20 – Becoming an “overnight” success… after 20 years
08:45 – Online vs real-life connection: is physical presence still needed?
10:50 – Going digital: Substack, platforms, and platform bans
13:00 – Pinterest, LinkedIn, and the underrated platform strategy
17:00 – Selling crystals without sounding salesy
20:00 – Crystal cards, apps, and energy healing explained
22:30 – Remote biofeedback: how your voice reveals your health
26:30 – Balancing marketing with spiritual integrity
30:00 – Closing thoughts: have fun, or it won’t last Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy