From Startup to Wunder Brand

Join us in this inspiring conversation with Marc Sauer, serial entrepreneur and founder of Urban August and International Tie. Learn why solving a real, everyday problem gives your brand an edge, and discover valuable insights into launching niche products online.If you’re an aspiring entrepreneur looking to identify your niche and build a brand with staying power, Marc’s story is a blueprint worth following. You can explore his products or connect with him directly:🔗 Urban August – urbanaugust.com
🔗 International Tie – internationaltie.com
📬 Connect with Marc on LinkedIn: Link to be addedSupport the Podcast
🎙️ Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq🎧 Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhneTimestamps & Key Topics:00:00 Intro: Launching Products that Solve Real Problems
01:00 Meet Marc Sauer: From CPA to Serial Entrepreneur
02:00 Early Entrepreneurial Experiences on eBay
03:00 Transitioning from Corporate Expectations to Entrepreneurship
04:00 Launching International Tie: Lessons from a Niche Apparel Brand
05:00 The Birth of Urban August: A Family-Inspired Innovation
06:00 How Simplicity and Market Gap Can Boost Sales
07:00 Strategies for Staying Ahead of Competitors on Amazon
08:00 Finding Your Market: Effective Branding and Storytelling
09:00 E-commerce Lessons: Avoiding Inventory Mistakes
10:00 Personal Branding: Why Your Story Sells
13:00 Transitioning from CPA to Marketing & Content Creation
15:00 CPA Skills that Boost Entrepreneurial Success
26:00 Future Plans: Expansion Beyond Amazon, Local Engagement, and Customisation Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Specialising in photography for speakers, authors, coaches, and consultants, John reveals why your iPhone selfie isn't enough when aiming for high-impact branding. Discover the power of imagery in positioning yourself as an authority, creating consistent visual storytelling, and effectively connecting with your audience.Explore why a consistent visual strategy matters, the importance of updating your portfolio regularly, and the difference professional photography makes in establishing perceived value and trust. John shares his journey into expert brand photography, his experiences with influential figures like Phil Jones, and unique anecdotes from his adventurous photography sessions.Connect with John Demato:Website: www.johndemato.comSocial media links available on his websiteTimestamps & Key Topics:[00:00] Introduction to John Demato and visual storytelling[01:00] Why professional photography still matters in the smartphone age[03:00] Importance of regularly updating your professional images[05:00] How outdated visuals affect audience trust[08:00] Creating a strategic visual plan aligned with your brand[13:00] John's photography process for new clients[20:00] Capturing authenticity in brand visuals[22:00] John's path to specialising in brand photography[24:00] Impactful photography experiences and key influences[26:00] John's personal branding and content marketing approach[30:00] Unique photography experiences and memorable moments#personalbranding Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Roy unpacks his strategic game planning process, explains the power of differentiation, and discusses how he created a business that later reached $18 billion in revenue. If you're looking to stand out, scale up, and execute like a pro, this episode is for you.Learn more!
📖 Grab a copy of Roy’s latest book "Be Different or Be Dead" – your guide to building a high-performing business.
💡 Take the Be Different or Be Dead Quiz at bedifferentorbedead.com.
📩 Connect with Roy directly via [email protected] or on Twitter (@RoyOsing).Timestamps & Key Topics
[00:00:00] – Introduction: Meet Roy Osing, the leader behind a billion-dollar business.
[00:01:00] – How Roy went from a startup to $1 billion in sales.
[00:02:30] – The power of being different: Why businesses fail to stand out.
[00:04:00] – Roy’s early career & the mindset shift that led to exponential growth.
[00:06:30] – Building an army of advocates to fuel business success.
[00:08:00] – What companies get wrong about differentiation.
[00:09:30] – Roy’s ONLY Statement framework: How to be the only one who does what you do.
[00:14:00] – The FOMO trap: Why businesses chase trends instead of strategy.
[00:16:30] – The 48-hour strategy: How Roy helps businesses define their unique value.
[00:20:00] – Why traditional business planning fails and what to do instead.
[00:22:00] – Practical steps for standing out in business and careers.
[00:24:00] – Roy’s unfiltered advice: Stop planning, start executing!
[00:26:00] – Where to find Roy: Website, books, and mentorship opportunities. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We discuss why simply using platforms like HubSpot or MailChimp isn’t enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo’s new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren’t getting the engagement they should, this episode is a must-listen!What next?
Want to improve your email deliverability and get out of the spam folder?🔗 Connect with MV Braverman:
🌐 Website: https://www.InboxWelcome.com
📚 Courses on Gumroad: MV Braverman's Email Mastery CoursesTimestamps & Key Topics:
⏳ [00:00:00] Introduction – Who is MV Braverman?
⏳ [00:01:00] Why email marketing is harder than ever
⏳ [00:03:00] MV’s journey from mathematics & anthropology to email deliverability
⏳ [00:06:00] The power of niching down in business
⏳ [00:07:30] The shocking truth about email deliverability & why email isn’t “just working” anymore
⏳ [00:09:00] Bounced emails vs. spam filtering – What’s the difference?
⏳ [00:12:00] What is an Inbox Impact Audit and why you need one?
⏳ [00:14:00] Email authentication explained: SPF, DKIM, DMARC
⏳ [00:16:00] What happens when your emails land in promotions vs. inbox vs. spam?
⏳ [00:18:00] How Google, Apple, and Microsoft handle email reputation differently
⏳ [00:20:00] Email authentication = your nightclub security pass
⏳ [00:23:00] Why DMARC reporting matters (even if you don’t check it)
⏳ [00:26:00] Why you should sign up for your own email list (you’ll be surprised!)
⏳ [00:27:00] Automations: Why most businesses are doing them wrong
⏳ [00:28:00] Where to find MV Braverman Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

https://www.timbranyan.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Ben shares insights on how writing a book isn’t just about selling copies—it’s about positioning yourself as an authority, generating leads, and creating a long-term legacy. He discusses common mistakes new authors make, how to structure a book for success, and why marketing a book starts before you even write a word. If you’ve ever thought about writing a book to boost your brand, this episode is a must-listen!Timestamps & Key Topics
[00:00:00] - Introduction: Who is Ben Cena, and why should you listen to him?
[00:01:00] - The rise of self-publishing and why traditional publishing is outdated
[00:02:00] - How Ben transitioned from gym trainer to publishing expert
[00:03:00] - The power of a book: Why becoming an author builds authority
[00:04:00] - The biggest challenge for most aspiring authors: Procrastination & mindset
[00:06:00] - Why writing a book is not enough—marketing is key
[00:07:00] - The #1 mistake most first-time authors make
[00:08:00] - Crafting the perfect book title & cover for maximum impact
[00:10:00] - Case study: How one of Ben’s clients turned $40K in ads into $250K in sales
[00:12:00] - The real money in books: It’s not about book sales, but business leverage
[00:14:00] - Why YouTube is one of the best platforms for book marketing
[00:16:00] - How to use a book to get TEDx talks, media exposure, and partnerships
[00:18:00] - The step-by-step process Ben follows with new clients
[00:20:00] - High Value Author’s vision for 2025 and how they plan to scale
[00:22:00] - Final thoughts: How to get started on your bestseller journeyWhat next:
📖 Turn Your Expertise into a Bestselling Book!
🚀 Book a free strategy session with Ben and his team at High Value Author
https://highvalueauthor.com/🔗 Follow Ben Cena for insights on writing, publishing, and marketing:
🔹 LinkedIn | 🔹 YouTube | 🔹 Website🎧 If you loved this episode, don’t forget to subscribe, leave a review, and share it with a friend who needs to write their book! Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Nick shares his journey from working in corporate America at Ernst & Young to launching Frayter Media, an agency that specializes in building personal brands for high-profile athletes, CEOs, and executives. He dives into how MMA fighters are realizing the power of personal branding, how social media has revolutionized sports marketing, and how new media like podcasts and short-form content are changing the game.This episode is packed with insights on leveraging social media, working with elite clients, and scaling a remote business. If you're interested in brand-building, sports marketing, or digital entrepreneurship, this one’s for you!Call to Action
📢 Build Your Brand Like a Champion!
🚀 Work with Nick and his team at Frayter Media – Whether you're a CEO, executive, or athlete, Frayter Media helps you craft a powerful brand that stands out online.📩 Get in Touch with Frayter Media: FrayterMedia.com 🎧 If you enjoyed this episode, subscribe and leave a review! Share it with someone who needs to hear this.Timestamps & Key Topics
[00:00:00] - Introduction: Meet Nick Frayter, brand manager for elite combat sports athletes
[00:01:00] - From Ernst & Young to digital entrepreneurship: Nick’s bold career switch
[00:02:00] - How Frayter Media started and the vision for the business
[00:04:00] - How to build a strong personal brand for athletes and executives
[00:05:00] - How Nick and his brother broke into the MMA world and started working with top fighters
[00:06:00] - Why specialization matters: How focusing on combat sports gave them a competitive edge
[00:08:00] - MMA fighters & branding: The importance of diversified income streams
[00:09:00] - How new media (podcasts, social platforms) helps fighters grow their personal brands
[00:10:00] - The legal side: Navigating content rights and contracts in the digital age
[00:11:00] - The remote work revolution: How Frayter Media operates from anywhere in the world
[00:13:00] - Surprising viral success stories from working with high-profile clients
[00:15:00] - The unexpected lessons from corporate life that help in entrepreneurship
[00:16:00] - Growth plans: What’s next for Frayter Media in 2025?
[00:18:00] - Final thoughts: How to build a scalable, self-sustaining business Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Carol dives deep into price arbitrage, setting boundaries in business, the power of specialization in Meta advertising, and how she helps coaches attract high-quality leads and boost revenue. She also shares case studies, including a six-figure course launch and strategic list-building for client success.Tune in for expert insights on Meta ads, digital marketing strategies, and how to scale your coaching business with the right ad strategy!Timestamps & Key Topics
[00:00:00] - Introduction: Why Carol Kabaale is the perfect guest for this episode
[00:01:00] - Specialization: Why Carol focuses exclusively on online business coaches
[00:02:00] - The power of branding: First impressions from Carol’s website
[00:03:00] - How Carol helps coaches amplify their message
[00:04:00] - Carol’s transition from the corporate world to entrepreneurship
[00:06:00] - Setting boundaries in business: How Carol reclaimed her time
[00:08:00] - Price arbitrage: How she leveraged global pricing differences
[00:10:00] - How Carol landed her first international clients
[00:12:00] - Why specializing in Meta ads was the key to her success
[00:15:00] - Common ad mistakes: The dangers of the “Boost Post” button
[00:18:00] - Success story: How Carol helped a coach achieve a six-figure launch
[00:20:00] - The importance of lead nurturing and list-building
[00:22:00] - Carol’s vision for 2025: Growth without sacrificing freedom
[00:24:00] - Final thoughts: How to work with CarolCall to Action
🚀 Take Carol’s Meta Ads Quiz: Find out if you’re ready to run ads and get personalized recommendations! 👉 Visit Carol’s Website https://carolkabaale.com/📩 Work with Carol: Book an SOS call if you need expert guidance on your Meta ads.📱 Follow Carol Kabaale:
🔹 Instagram | 🔹 LinkedIn | 🔹 Website Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky’s insights will help you maximize your book’s reach and impact.Timestamps & Key Topics
[00:00:00] Introduction to Becky Robinson & Weaving Influence
[00:02:00] Are books still relevant in a digital-first world?
[00:04:00] Why a book is the ultimate business card
[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value
[00:09:00] How to know if your book idea is ready for publishing
[00:12:00] The importance of testing your ideas before you write a book
[00:15:00] Why sharing your ideas online is key to refining your message
[00:18:00] Behind the scenes: How Becky marketed her own book Reach
[00:20:00] Repurposing book content for social media, courses, and more
[00:22:00] The business benefits of writing a book (beyond royalties)
[00:25:00] Making money as an author: Reality vs. expectations
[00:28:00] Why fiction and nonfiction authors need different marketing approaches
[00:30:00] The power of book awards, Amazon rankings, and media campaigns
[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team:
🔗 Weaving Influence: www.weavinginfluence.com📚 Grab a Copy of Becky’s Book – Reach
🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!)📩 Follow Becky for More Insights:LinkedIn: Becky Robinson
Instagram: @WeavingInfluence Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy