In the latest Pulse of the Prairies episode, SPG Director and Pulse Canada Chair Terry Youzwa sits down with Greg Cherewyk, President of Pulse Canada, to discuss a recent trade mission to India—Canada's single most important pulse export market. In 2024 alone, Canada shipped 1.4 million tonnes of peas and 600,000 tonnes of lentils to India, valued at $1.4 billion dollars.
Greg and Terry share what can only be learned by being on the ground, from reading real-time market dynamics to building the government-to-government relationships that directly influence import policy. They also discuss the newly announced Canada-India Pulse Protein Centre of Excellence, a concrete example of the growing partnership between two of the world's leading pulse nations.
With India's pulse demand projected to nearly double by 2050, and Canada and India actively negotiating a Comprehensive Economic Partnership Agreement, there is good reason for optimism.