From the Ground Up

Join former Entrepreneur magazine Editor-in-Chief Amy Cosper as she shares hard-won lessons from the front lines of startup life. From foundational business strategies to media storytelling that actually works, Amy delivers real, actionable insights for founders at any stage. If you're building something from scratch, this episode is your blueprint for doing it right the first time.

Javier Loya joins From the Ground Up to share how he built GETCHOICE! into a fast-growing software optimization company serving enterprise clients across energy, telecom, and waste. As an entrepreneur, NFL team owner, and advocate for minority representation, Loya reveals the mindset and structure that fuel his leadership style. Tune in for insights on scaling businesses, building team culture, and turning work ethic into long-term impact.

Evan Floersch is betting big on the future of pickleball with the Texas Ranchers, a fast-growing franchise aiming to bring pro-level excitement to America’s fastest-growing sport. In this episode, he shares how his background in tech and community building is shaping a new kind of sports ownership model. From grassroots engagement to global ambitions, Floersch is building more than a team — he’s building a movement.

David Duguan went from flipping headphones and shoes as a kid to building Voxify, an AI-powered platform that helps small businesses never miss a customer call. In this episode, he shares how his upbringing between Ghana and the U.S. shaped his entrepreneurial mindset and why he’s betting big on voice tech for Main Street. If you’ve ever wondered how to turn a scrappy side hustle into a scalable startup, this one’s for you.

CJ Konstantinos, founder of Peoples Reserve, joins From the Ground Up to discuss how his company is redefining Bitcoin’s role in personal finance. Instead of spending your Bitcoin, Peoples Reserve lets you leverage it as pristine collateral to finance real-world purchases, starting with your home. It’s a bold bet on a decentralized credit future where your balance sheet, not your credit score, is the key to opportunity.

On this episode of From the Ground Up, Gaurav Bhattacharya joins to share how a side project meant to save a struggling startup turned into Jeeva AI, one of the most promising new tools in agentic sales automation. He breaks down how his team navigated a risky pivot, what the future of sales looks like with AI, and why the “full-stack rep” is making a comeback. It’s a raw, insightful look at what it really takes to rebuild momentum and what happens when you bet on yourself twice.

Bobby Gray, founder of Texitcoin, joins From the Ground Up to discuss his mission to restore cryptocurrency’s original purpose as peer-to-peer digital money. Drawing from his decades of experience in alternative currencies, Gray breaks down how Texitcoin is building a decentralized, Texas-based blockchain for real-world use. He also unveils the Downtown Digital Dollars initiative, a local crypto program aimed at keeping money circulating within communities.

Dr. Marcus Weller joins From the Ground Up to unveil Deepinvent, an AI platform built to revolutionize how intellectual property is created. From generating patents in minutes to innovating on its own architecture, Deepinvent is redefining what it means to invent. Weller breaks down how this “Level Four” AI is helping startups and enterprises alike fast-track their most ambitious ideas.

City Manager Mike Futrell isn’t your average bureaucrat—he’s a former Navy officer, utility exec, and biotech strategist now transforming Riverside, CA into a green tech powerhouse. In this episode, he unpacks how the city is fusing affordability, innovation, and sustainability to attract the next generation of entrepreneurs. From solar greenhouses to hydrogen trains, Futrell is turning Riverside into a city that builds the future, not just dreams it.

Sebastian Pfeiffer of Impossible Cloud Network (ICN) joins the show to talk about why the future of the cloud can't stay centralized. From scaling AI infrastructure to protecting digital sovereignty, he lays out how ICN is building a faster, fairer alternative. It’s a conversation about breaking tech monopolies and why users might not even notice when decentralization finally wins.