From The Ground Up Show with Erick Loden

From The Ground Up Show with Erick Loden

By Erick LodenBusinessEntrepreneurship
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From The Ground Up Show with Erick Loden episodes

  • Bob Zimmerschied - Built the Hard Way: Work Ethic, Faith: Making an Entrepreneur

    In this episode of From the Ground Up Show, Erick sits down with serial entrepreneur Bob Zimmercheid for a powerful, down-to-earth conversation about grit, faith, integrity, and building a life that lasts.


    From growing up on a ranch—breaking horses, running farm equipment as a kid, and learning responsibility early—to owning restaurants, hardware stores, and real estate holdings, Bob shares the lessons that shaped him into a resilient business leader and family man.


    This isn’t just a business story. It’s a story about character.


    Bob opens up about:


    What ranch life teaches you about work ethic and leadership


    The mindset required to move from labor to ownership


    Hard-earned lessons from starting and running multiple businesses


    Why integrity is still your greatest asset in business


    Balancing entrepreneurship, marriage, fatherhood, and faith


    What “retirement” really looks like for builders at heart


    If you care about entrepreneurship, personal responsibility, rural values, or building something meaningful from nothing, this episode will both challenge and encourage you.


    Bob’s story is proof that success isn’t built in boardrooms—it’s built in the quiet seasons of discipline, risk, and showing up every day with the right attitude.


    If this episode resonates with you:


    Follow the show so you don’t miss upcoming conversations


    Share it with someone building their dream


    Leave a 5-star review on Apple Podcasts—it helps more than you know


    Building a life you love starts from the ground up.


    #Entrepreneurship #SmallBusiness #Leadership #RanchLife #FaithAndBusiness


    #LegacyBuilding #BusinessPodcast #AmericanDream


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/O_AzJC_dRRw


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    1 hr 58 min
  • Sam Clikeman - From Fireline to Founder: Building a Global Mead Empire

    What happens when a wildland firefighter walks away from the fireline… and decides to build something that lasts?


    In this episode of From The Ground Up, we sit down with an entrepreneur who made the leap from public service to private enterprise — transforming small-town roots into an internationally recognized mead brand.


    This is more than a business story.


    It’s a conversation about identity, risk, and the courage to pivot when the life you planned no longer fits the life you're called to build.


    We dive into:


    The mindset shift from employee to owner


    What it really takes to build a brand from scratch


    Turning craftsmanship into a scalable business


    Leading through uncertainty and reinvention


    How rural entrepreneurs can compete on a global stage


    From firefighting to fermentation…


    From stability to startup…


    From local beginnings to global impact…


    This episode is for anyone who knows they’re capable of more — but hasn’t yet made the jump.


    If you're building something from the ground up — this conversation will meet you where you are.


    🎙️ Listen now and discover what it takes to turn grit into legacy.


    #FromTheGroundUpShow #BuilderMindset #EntrepreneurJourney #RuralEntrepreneur #LegacyDriven #StartupStory #BuiltNotBorn


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/1EW1_egaa5E


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://www.biglostmeadery.com/


    307-660-3199


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    1 hr 49 min
  • Dima Sobovoy - Eight Kids, Business, Kingdom Mission- from Welfare to Leadership

    In this episode of From The Ground Up Show, host Erick Loden sits down with entrepreneur, father of eight, and founder of Contractor SEO Academy, Dima Sabavoy.


    Dima’s story is anything but typical.


    From receiving welfare as a young man to building multiple businesses, leading faith-driven communities, and helping contractors across the country grow through SEO and digital strategy — his journey is rooted in hard work, conviction, and calling.


    In this conversation, we dive into:


    The reality of growing up around broken systems — and choosing responsibility over dependency


    • Building businesses while raising a large family


    • Faith as a foundation for leadership and entrepreneurship


    • The mission behind Biblical Contractor and Kingdom-minded work


    • Why success without purpose isn’t enough


    • What it really means to build from the ground up


    This is a powerful discussion on freedom, faith, family, and the responsibility that comes with opportunity.


    If you're an entrepreneur, contractor, leader, or anyone trying to build something meaningful — this episode will challenge the way you think about work, provision, and purpose.


    👉 Don’t forget to follow, download, and share to help more leaders discover stories that matter.


    #FromTheGroundUpShow #Entrepreneurship #FaithDrivenBusiness #ContractorLife #BusinessWithPurpose #LeadershipMatters #BuildFromNothing


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/nSCxXJRYjpA


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://majenix.com/


    https://www.skool.com/contractorseoacademy/


    https://thegoodcontractorslist.com/


    https://www.roofingseoschool.com/group.html


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    2 hr 8 min
  • Greg McAfee - Why Execution Matters More Than Ideas

    What does real leadership look like when growth, culture, and execution all matter at the same time?


    In this episode of From the Ground Up, Erick sits down with Greg McAfee, a seasoned construction industry leader, to talk about what it truly takes to build and sustain a successful company over the long haul. Greg shares lessons learned from decades in the field—lessons shaped by hiring decisions, equipment investments, leadership missteps, and moments when doing the hard thing was the only option.


    This conversation goes beyond surface-level business advice. Greg breaks down how discipline, accountability, and clear expectations create teams that perform, why leaders must be willing to invest before results show up, and how consistency and execution separate companies that last from those that stall out.


    You’ll hear practical insights on building strong people, making smart financial decisions, and leading with conviction—even when the path forward isn’t obvious.


    In this episode, you’ll learn:


    Why execution matters more than ideas or intentions


    How leadership decisions ripple through culture and performance


    The importance of investing in people, equipment, and systems


    How long-term thinking creates sustainable growth


    What separates effective leaders from reactive managers


    Whether you’re in construction, entrepreneurship, or leadership in any industry, this episode offers grounded, real-world wisdom for anyone trying to build something meaningful—and keep it moving forward.


    🎧 Tune in to hear how strong leadership and disciplined execution are built from the ground up.


    #LeadershipDevelopment  #ConstructionLeadership  #BusinessGrowth  #EntrepreneurMindset  #CompanyCulture  #ExecutionMatters  #BuildSomethingThatLasts


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/yOcLNMC-7F8


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://www.gregmcafee.com


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    2 hr 4 min
  • Ken Dickson - Building What Lasts: Leadership Lessons from Construction

    What does it really take to build something that lasts?


    In this episode of From the Ground Up, Erick sits down with construction leader Ken Dickson for an honest, inspiring conversation about resilience, leadership, and doing the hard work when no one is watching.


    Ken shares hard-earned lessons from decades in the construction industry—why execution matters more than sales, how strong teams carry companies through uncertainty, and what separates contractors who survive from those who don’t. This episode is a reminder that real success isn’t built overnight—it’s built through discipline, people, and perseverance.


    Perfect for contractors, entrepreneurs, business owners, and leaders who want practical insight and motivation to keep pushing forward, even when the work gets tough.


    Topics include: construction leadership, business growth, team building, risk management, and long-term success.


    🎧 Build smarter. Lead better. Keep going.


      #ConstructionLeadership  #BusinessBuilders  #ContractorLife  #EntrepreneurMindset  #BuildingSuccess  #LeadershipLessons #FounderStories


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/FESIzu8q9vo


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://amw-inc.com/


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    1 hr 47 min
  • Merv Zook - The Last Man Standing Faith, Family, and finding God’s path in Trades

    What does it really take to earn your place—and keep it?


    In this episode of From The Ground Up Show, we explore leadership, responsibility, and the kind of work ethic that’s built under pressure, not hype. This conversation digs into what it means to create real value, become indispensable, and carry the weight that comes with building something bigger than yourself.


    We talk about leadership when there are no shortcuts: being responsible for other people’s livelihoods, pushing forward when confidence runs out, and trusting discipline and faith when the path isn’t clear. This episode goes beyond hustle culture to examine the long game—why consistency beats intensity, why resilience matters more than motivation, and why true success often looks like endurance.


    If you’re building a business, leading a team, or laying the foundation for a long-term legacy, this episode is a reminder that meaningful success is earned daily—from the ground up.


     #FromTheGroundUpShow  #BusinessPodcast #LeadershipPodcast #EntrepreneurMindset #BuildDontHype #LongTermThinking #EarnedNotGiven


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/YJ5Rs16akK0


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://niceelectricco.com/


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    58 min
  • Brian Gottlieb - $3000 start-up to $1 Billion in Sales– scaling the right way

    What does it actually take to scale a business to $1,000,000,000 in sales in just 12 years—and sustain it?


    In this episode of From the Ground Up, we sit down with Brian for a rare, behind-the-scenes conversation about rapid growth, disciplined leadership, and the systems required to operate at the highest levels of business. Brian shares how he built and lead a company that reached nine figures—and then ten—without chasing hype or shortcuts.


    This episode dives into what really drives scalable success: building the right teams, understanding marketing at scale, creating accountability, and staying focused on long-term value instead of short-term wins. Brian also talks about how his perspective evolved over time, why mentorship and developing people became central to his mission, and what separates businesses that grow fast from those that grow right.


    If you’re an entrepreneur, executive, or business owner who wants insight from someone who’s actually operated at the billion-dollar level—not just talked about it—this episode delivers.


    Real experience. Real numbers. Real leadership.


    Press play and hear what it takes to build from the ground up—at scale.


    #BusinessPodcast #Entrepreneurship #Leadership #ScalingABusiness #BusinessGrowth #BillionDollarBusiness #FromTheGroundUp


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/DWkcJrRAvTM


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    briangotlieb.com


    https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0DGLZ7B4B/ref=sr_1_1?crid=36DIUGZJZMMX2&dib=eyJ2IjoiMSJ9.DSK2lpjypxRLSS518TGXPP9MMyLly2C0F3e3idlc9UQnWQOQJWrizF1PmwSh7hakyaDlETNFTTi2gXWMGS6Yb3IziqJ1ArDFFGZgDUeYFwyU1KATOa3xDb4VgrX_zgaWvETccxRHQVaq704dEzX1slAC5_s9VzFQNxR_a0yjBtL4eo5xT2yMdZNzQVWHbmYRxifZqPpyHuflA1IufWbNzjBZwcYgEA96uif4YJ5HybI.1SnN3LB7I6LJTZaDJHzl5sQ56UUdSMWVEFUwqEMZSf4&dib_tag=se&keywords=beyond+the+hammer&qid=1769200068&sprefix=beyond+the+hammer%2Caps%2C299&sr=8-1


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    1 hr 48 min
  • Adam Weatherby - Faith, Leadership, and the Responsibility of a Legacy Brand

    What does it look like to lead a legacy American firearms company with conviction, humility, and purpose?


    In this episode of From The Ground Up Show, Erick Loden interviews Adam Weatherby, Owner and CEO of Weatherby Firearms, about leadership, stewardship, and the responsibility that comes with carrying a historic family name. Adam shares how his Christian faith and years spent working in ministry shaped his leadership philosophy, decision-making, and approach to people.


    They discuss maintaining quality at scale, building strong company culture, and leading with integrity in a demanding, highly visible industry. This is an honest conversation about faith, business, and what it means to lead with purpose — not ego.


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/YCjIE8K846A


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://weatherby.com/


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/


    #AdamWeatherby #WeatherbyFirearms #FromTheGroundUpShow LeadershipPodcast   #FaithInBusiness #ChristianLeadership #AmericanManufacturing

    1 hr 22 min
  • Brie Reis - From Addiction to Executive – A woman of color in the trades

    In this episode of From the Ground Up Show, Erick Loden sits down with Brie Reese, COO of Elite Roofing, Denver Business Journal 40 Under 40 honoree, and a nationally respected coach in the roofing and construction industry.


    Brie shares her powerful journey from addiction and personal struggle to executive leadership, detailing how recovery, discipline, and radical personal accountability shaped her approach to business and life. From overcoming substance abuse to helping scale one of Denver’s fastest-growing roofing companies, Brie offers a raw and honest look at what it really takes to rebuild—personally and professionally.


    This conversation goes deep into leadership development, operational scaling, company culture, and the mindset required to lead teams while maintaining integrity, family balance, and long-term vision. Whether you’re an entrepreneur, contractor, or leader navigating growth and adversity, this episode delivers practical insights and hard-earned wisdom from someone who has lived it.


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/Di3tKOPyXFk


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://elite-roofs.com/


    https://www.theroofingacademy.com/


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/


    #fromthegroundupshow


    #LeadershipPodcast


    #BusinessPodcast


    #Entrepreneurship


    #ConstructionIndustry


    #RoofingIndustry


    #ContractorLife


    #WomenInConstruction


    #AddictionRecovery


    #SobrietyJourney


    #PersonalGrowth


    #Resilience


    #ScalingABusiness


    #MindsetMatters


    #SuccessStory

    1 hr 25 min
  • Mike Riddle - Losing it All and Building it Back

    In this episode of From The Ground Up, Mike Riddle shares the unfiltered story of giving up his teaching career to start and construction company only to watch his construction business unravel during a market crash, navigating bankruptcy, and making the difficult decision to start over from scratch. Mike walks through the hard lessons learned, the mental toll of rebuilding after failure, and what it really takes to regain momentum when experience is the only thing you have left.


    This conversation dives into resilience, risk, humility, and the long road back—offering practical insight for entrepreneurs, builders, and anyone who’s had to rebuild their life or business when the odds were stacked against them.


    If you’ve ever faced loss, uncertainty, or the fear of starting over, this episode is proof that success isn’t about avoiding failure—it’s about how you rebuild from it.


    #Entreprenuer #Construction #FromTheGroundUpShow #Bankrupt #SelfEmployed


    THE WEEK'S CONVERSATIONS, IN ONE EMAIL


    Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.


    Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/


    WATCH & LISTEN


    Watch this full episode: https://youtu.be/C4ea8HnaBQ0


    Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p


    Listen in your podcast app: https://pod.link/1846907140


    SHORTER EDITIONS


    From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.


    YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA


    Podcast apps: https://pod.link/6806079674


    From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.


    YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o


    Podcast apps: https://pod.link/6808750058


    GUEST & RESOURCES


    https://riddleconstruction.co/


    ABOUT FROM THE GROUND UP SHOW


    Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.


    Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.


    Website: https://www.fromthegroundupshow.com


    Have a question for Erick or an upcoming guest?


    https://fromthegroundupshow.com/ask-a-question/


    Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:


    https://fromthegroundupshow.com/be-a-guest/

    1 hr 31 min

About From The Ground Up Show with Erick Loden

From the publisher's feed

From The Ground Up Show is a long-form interview show about how capable people are made. Host Erick Loden talks with entrepreneurs, operators, tradespeople, service members, builders, and…

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