The Application with Allison Turcio

From the Inside Out: Building Your College’s Brand with Employee Impact


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In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how faculty and staff can significantly amplify their institution's message through personal branding. This discussion not only sheds light on Maya's journey and insights from her diverse roles in higher ed marketing but also offers practical advice for colleges looking to implement similar programs.

How Tos on this Episode:

  • Build an employee impact initiative
  • Empower faculty and staff to develop their personal and professional brands
  • Evaluating success of employee advocacy strategies

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Maya Demishkevich

Guest Bio: Maya Demishkevich leads marketing at Carroll Community College in Westminster, Maryland. She has over 15 years of experience in higher education, ranging from leading marketing and retention initiatives and teaching undergraduate and doctoral level courses to developing programs. She is also a host of the Hidden Gem podcast and a founder of College Crusader, the only social media solution created for community colleges.

Guest Social: https://www.linkedin.com/in/mayademishkevich/

Check out The Hidden Gem Podcast: https://podcasts.enrollify.org/the-hidden-gem?hsLang=en


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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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The Application with Allison TurcioBy Allison Turcio

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