In this episode of Sole Brothers, hosts Flexx and Morgan dive into the crossroads of sneakers, sports, and culture. From the recent US Open to the art of athlete endorsements, they unpack how brands strategically use athletes to shape marketing narratives. The conversation explores sneaker battles, cultural references in design, and the overlooked importance of packaging. Flexx and Morgan also touch on the challenges of consistently podcasting, and share insights from their own collections. With humor, sharp takes, and a deep love for sneakers, this episode is a must-listen.

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