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A major life milestone has changed the trajectory of Matt's life. He gets behind the mic to talk through how a hip surgery will change his entire future.
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New episodes released weekly.
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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
On October 1st, the first Caitlin Clark signature model dropped to the masses. CC's fire has dwindled somewhat since joining the WNBA. It begs the question, is it too late for her to buoy Nike?
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New episodes released weekly.
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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Ronnie Fieg has worked to make Kith a premier brand in sneakers and streetwear. With consistent quality and presence, is it time to place Kith in the pantheon?
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New episodes released weekly.
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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Nike has taken some hits lately. The latest was losing international football superstar Kylian Mbappe to emerging brand, On. This may or not be a major blow to Nike, but it is a major get for the Swiss footwear brand. If this is a sign of things to come, be ready for On to make a huge push in the culture.
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Saucony has made its presence felt within sneaker culture over the last few years. They are capitalizing on Nike's current dip. Matt talks about why.
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Nike falls out of the S&P 100 for the first time in eighteen years and the Air Jordan 41 seems like a dud. Is it time to panic about Nike, or have they hit a valley that every company hits?
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Another episode where we put aside sneakers as the main, and talk about life.
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Sneaker collabs used to feel special when they were fewer and farther between. Nowadays, collabs feel like GRs. Matt talks about how collabs feel stale, and how we may be able to get the magic back.
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Kanye West and the Yeezy brand have made a return to the sneaker community, in the form of the Yeezy 800. To Matt, both the sneaker and the man are highly underwhelming. What say you?
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count.
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New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
Reach out to me with questions or thoughts: [email protected]
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