Saucony has made its presence felt within sneaker culture over the last few years. They are capitalizing on Nike's current dip. Matt talks about why.

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New episodes released weekly.

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Nike falls out of the S&P 100 for the first time in eighteen years and the Air Jordan 41 seems like a dud. Is it time to panic about Nike, or have they hit a valley that every company hits?

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New episodes released weekly.

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Another episode where we put aside sneakers as the main, and talk about life.

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New episodes released weekly.

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Sneaker collabs used to feel special when they were fewer and farther between. Nowadays, collabs feel like GRs. Matt talks about how collabs feel stale, and how we may be able to get the magic back.

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New episodes released weekly.

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Kanye West and the Yeezy brand have made a return to the sneaker community, in the form of the Yeezy 800. To Matt, both the sneaker and the man are highly underwhelming. What say you?

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New episodes released weekly.

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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers

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Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count.

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New episodes released weekly.

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Sneaker prices have climbed over the years. So much so that buyers are sitting out releases. A listen of the show asked Matt to talk through sneaker prices and their meaning. He gets into their debut prices, how inflation skews the data, and some other factors at play.

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New episodes released weekly.

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With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark.

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New episodes released weekly.

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Jordan Design Studio is the latest announcement by the brand. Focusing on eight cities around the world, and putting names like Chris Gibbs in association with this, Nike hopes to find the next great idea. On the surface it feels like a true means of connection. Is it?

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New episodes released weekly.

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In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses.

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New episodes released weekly.

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Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers

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Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/

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Reach out to me with questions or thoughts: [email protected]