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In this episode, Pete and Keiran sit down with Ryan O’Sullivan, whose viral mix of humour, relatable trade content, and honest insights has helped him build a strong personal brand alongside a successful plumbing business.

Ryan shares how he got into the trades through his dad, the highs and lows of working for himself, and how using TikTok and Instagram Reels changed the game for his business visibility. He explains the importance of keeping it real online, connecting with the next generation of tradespeople, and navigating the pressure of always being “on” for social media.

Topics include:
 🔧 Starting in the family business and stepping out on his own
 📱 How TikTok helped grow his business & why authenticity matters
 💬 Building confidence as a young tradesman in customers' homes
 📦 Funny customer moments, nightmare jobs & lessons learned
 🧠 The toll of social media expectations and staying mentally grounded
 🔥 Why giving back to apprentices and younger engineers is key
 👕 The power of personal branding in the plumbing industry

Ryan also discusses pricing confidence, learning through mistakes, and why showing up consistently is more important than chasing perfection.

📣 Sponsored by Flexigas – the flexible gas pipe specialists: https://flexigas.com/
💥 Powered by Ridgeline – seamless copper tubes built for the trade: https://ridgelinetubes.com/

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⚠️ Warning: Contains adult humour and strong language. Tradesmen banter ahead.

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