What happens when your supply chain meets viral fame? I sat down with Tara Tarazi, VP of Supply Chain at DUDE Wipes, to uncover the real-world planning challenges behind TikTok Shop and other in-app e-commerce platforms. From flash demand spikes to unpredictable affiliate influence, Tara reveals how DUDE Wipes is building a resilient, agile, and disciplined S&OP strategy in one of the most chaotic and fast-moving digital markets today. Whether you're in CPG, retail, or just trying to make sense of modern omni-channel planning—this is an episode you can’t miss.

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