In this episode we sit down with Paul Richmond, owner of Branching Out Tree Specialists in Australia. Paul shares his incredible journey starting as a horticulture student in the UK, working his way up from ground crew to contracts manager, building his own tree service on weekends, and eventually moving across the world to Australia to start over from scratch.

We talk about what it really takes to grow a tree service business the smart way. Slow, steady growth, saving capital, investing in equipment strategically, and building a strong reputation through quality work and clean job sites. Paul also shares insights on residential vs commercial tree work, the difference between “tree lopping” and professional arboriculture, safety standards, and how marketing evolved from leaflet distribution and Yellow Pages to Google rankings and online reviews.

If you're a tree service owner, arborist, or contractor looking to grow your business, generate more leads, or transition from working in the business to building a brand, this episode is packed with real-world lessons you can apply immediately.

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