Frontier FM

Junkmail is alive and thriving! Thanks to the research of Innes Purdue, Ben and Matt delve deep into the benefits of print acquisition and how to select the winning rental list.

Matt is out exploring the Ontario wilderness and left Ben solo! Ben spends this time to reflect on the last 10 years of Frontier, the journey he has had, and how fundraising and donor attitudes have shifted.

Social media of an organization can be difficult to navigate, as a brand itself isn't looking for social connection. So how does a charity engage online with its donors and is social media the best way forward for your organization? Ben and Matt discuss on this episode of Frontier FM

• Matt and Ben give a pandemic update [1:44]
• The acceleration of digital in 2020 [3:34]
• Embracing Gen X as the next wave of generosity [5:56]
• Serving analog people in an increasingly digital world [7:38]
• Removing barriers to digital giving [12:04]
• The impact of digital trends on charitable giving [14:12]
• What creates a successful monthly donor program? [35:30]
• The pandemic's impact on Frontier and the charitable giving landscape [43:44]
• The advent of Dark Mode [52:08]

• Email Matt and Ben YOUR fundraising questions at [email protected]
• Asana Project Management Software
• How to Engage Different Generations of Donors (Article)
• Gen X Giving - Effective Fundraising Strategies for Gen X Donors (Article)
• NextAfter

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

In this episode, Ben explores the interconnectedness of us all. How is our lack of distractions during a pandemic leading us to seek out connection?

Matt picks Ben's brain about how this affects international development and civic charities. Has subscription culture affected the way charities review donor giving?