Frontier FM

Need some new ideas to make 2021 the best fundraising year yet? Matt and Ben delve into a few of the systems that Frontier uses to increase donor engagement and acquire new donors for their clients. They also answer listener questions from the mail bag. Buckle up for another great episode of Frontier FM!

• St. Patrick's Day COVID pulse check [2:24]
• Getting ready for Easter [6:20]
• Donor engagement is at an all-time high [9:10]
• Navigating economic inflation [11:53]
• Why Broadcast Voice Messaging is a game changer [17:24]
• A great way to find new donors [24:24]
• How charities can maintain the momentum of 2020 [29:59]
• Promoting anti-racism and equality through fundraising [32:10]

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Broadcast Voice Message (Stratcom website)
• Care2: The World's Largest Social Network for Good

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Matt and Ben are going back to school on this episode of Frontier FM! The two discuss their own university experiences, the challenges higher education organizations face when trying to fundraise, and what the ideal donor program looks like for a university.

• Finding the pandemic's silver linings [0:40]
• Baseball cards, cryptocurrency, and legacy giving [8:41]
• The difference between fundraising for charities versus civic organizations [17:57]
• Matt and Ben share their university experiences [20:07]
• The alumni mindset universities need to overcome to fundraise effectively [24:50]
• The ideal university annual giving program [26:25]
• How to cultivate lifetime donor value as a civic organization [28:36]
• Matt's best university story [32:25]

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Higher Education Fundraising in 2021 (Article)
• SOFII · University of Sheffield, direct mail – the longer the better? Two page vs. four page letters (Article)
• 3 Marketing Strategies University Fundraisers Need to Know (Article)

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Matt and Ben discuss current online trends that have led to effective change in our society. Does this impact fundraising for charities and online giving?

• Matt's latest read and why children's books are probably a racket [5:58]
• The best bet Matt and Ben have ever lost [10:32]
• Examining possible trends for 2021 [13:26]
• Exploring the income gap and its imminent effects on the charity world [16:04]
• Broke millennials and monthly subscriptions [22:49]
• The power of recurring monthly giving [32:39]
• Video, Cameo, and investing in digital experiences [34:38]

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Greenlights by Matthew McConaughey (Book)
• Visual Capitalist

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Have charities been affected by the 2020 phenomena? Ben and Matt sit down to predict the total end-of-year amounts for charities across Canada and look at what this year has taught them for fundraising in the future.

How does a charity maximize its end of the year giving potential? Matt and Ben take a deep dive into year-end fundraising strategies, the idea behind "Giving Tuesday", and what year-end campaigns look like for Frontier in 2020. It's time to get as enthusiastic as Matt's Enneagram type about wrapping up the year right!

• What's up with the Toronto Raptors? [1:17]
• Recapping the last episode and Matt's Enneagram number [4:33]
• Year-end giving statistics [6:55]
• Matt remembers his first December at Frontier [8:42]
• What is "Giving Tuesday" and does it matter? [10:46]
• Is there such a thing as "too many emails" during year-end giving? [18:41]
• Is event-driven fundraising necessary? [21:54]
• Embracing optimism as a fundraising strategy [26:53]
• Seasonality in fundraising [31:21]
• What does an integrated marketing strategy look like? [34:03]
• The shareability of fundraising [42:24]

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Type Seven — The Enneagram Institute
• GivingTuesday
• NextAfter

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/