Crexendo Breaks Records with Outstanding 36% User Surge in 2023, Podcast, First Part

“The premise of our vision has been to enable as many independent providers as we can, says Anand Buch, Chief Strategy Officer, Crexendo. “And so, for them to be able to differentiate, it really boils down to flexibility and what they can do with the platform.”

Crexendo announced that it has won Frost & Sullivan’s 2024 Competitive Strategy Leadership Award for outstanding achievement in cloud communications. The company also reported a growth rate that is at twice the pace of the entire industry. In this first of two podcasts, we look at how Crexendo views the flexibility of its offerings, along with a focus on helping partners gain traction in the market and build brand equity for themselves. Anand Buch is joined by Jon Brinton, Chief Revenue Officer, in a 360 degree look at how Crexendo has differentiated itself in a very competitive market. 

“We've have positioned ourselves as champions of the independent service provider community for a long time and we are totally about as on an its set, enabling our partners to take our solutions and really build and deliver something that fits the needs of the end customers that they're targeting,” says Brinton. We learn that the award places Crexendo in a field otherwise occupied by technology giants, and even household brands. By sticking to a play that helps partners sell to business of many sizes, an offering that allows people to buy what they need and careful attention to customer needs, Crexendo has leveraged the personal service a small firm can offer along with a platform that can tackle virtually any use case.

“The biggest key element of the partner community is that our success is driven by their success. And they're the ones that have the best feel of the marketplace when it comes to the actual end user,” adds Buch.

Visit www.crexendo.com