In this episode, we sit down with Fruit SA CEO, Fhumulani Ratshitanga to explore the vital role of South Africa's fresh fruit industry in driving sustainable, inclusive growth.

The conversation highlights key pillars such as market access, job creation, and transformation efforts aimed at achieving a fully transformed sector by 2038.

We also dive into the pressing challenges faced by the industry, including the need for stronger alignment with government, infrastructural hurdles, rising costs, and the impact of climate change. 

Learn how the sector is navigating unresolved international trade disputes, advocating for regulatory reforms, and adopting sustainable farming practices to remain competitive in the global market.