This podcast episode features a lively conversation with the new owners of First Endurance, Ryan and Johnny, who share the brand’s rich legacy in sports nutrition and their personal journeys from passionate athletes to business partners. They discuss their commitment to authenticity, quality, and community—emphasizing transparency in product formulation and a deep investment in supporting endurance athletes both locally and nationally. The episode blends stories about memorable rides, the process of acquiring the business, and their vision for strengthening the brand’s connection with the athlete community, concluding with goals for future engagement and continued innovation.