Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.

On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Terese Lam is the Chief People Officer at 6sense, a revenue AI platform for marketing and sales. Terese leads the People Team and is passionate about driving impact through empowering, developing, and challenging people to be the best version of themselves.

On this episode of Fuel Growth, learn how to develop a growth mindset while adopting a people-first culture, and how to enable employees to grow in their roles.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

James Norwood is the Chief Strategy Officer at isolved, a human capital management cloud provider focused on helping organizations transform employee experience for a better today and a better tomorrow.

On this episode of Fuel Growth, learn what it takes to drive growth through a marketing-led strategy, and how to build a well-oiled engine to provide pipeline to feed and grow your organization.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to drive more product-led growth. Since its creation, Userflow has raised millions of USD in ARR with its 3-person team.

On this episode of Fuel Growth, learn how Esben and his team successfully applied a product-led growth strategy to Userflow by focusing on improving user experience (UX) and self-service without growing the team.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Rachel Spasser is a Managing Director and CMO for the Accel-KKR Consulting Group, where she leads the operating team and provides oversight in the areas of strategy, sales and marketing, and operations across Accel-KKR’s portfolio companies.

On this episode of Fuel Growth, learn the ingredients behind a successful culture of growth, how businesses can put growth at the forefront, and the main pitfalls to avoid when embarking on the journey of growth culture.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Wes Bush, CEO and founder of ProductLed, wants people to understand that product-led growth does not make other roles obsolete—on the contrary, it positions them to be accelerators for users.

On this episode of the Fuel Growth Podcast, Wes shares how “freemium” and “try before you buy” business models work to enhance customer acquisition by having clearly defined steps based on problems you solve for free vs. ones that you choose to paygate.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Andre Yee, Chief Product Officer at Foundry, has transitioned from software engineering to leading multiple companies that have gone public. He believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business success.

On this episode of the Fuel Growth Podcast, Andre shares his experiences in smaller companies—building, growing, and being acquired—as well as experiences from leading a larger company through an acquisition.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Jordan Peace co-founded a lifestyle benefits company called Fringe. At its inception, the "lifestyle benefits" category did not exist.

On this episode of the Fuel Growth Podcast, Jordan shares how through hard work, collaboration, a product-marketing fit, and savvy business decisions, Fringe found a foothold to achieve extraordinary growth via inbound marketing. By placing emphasis on employee wellness and the freedom of choice, the company was able to further develop the lifestyle benefits industry and grow from a team of seven to a team of 62 over the course of just two years.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

CEO and Principal Analyst at Valoir, Rebecca Wettemann, believes that empowering employees is the key for growth. Without happy employees, the organization will lose great talent.

On this episode of the Fuel Growth Podcast, Rebecca shares her thoughts on keeping employee engagement high—even in a mostly virtual environment—and using technology to enable continuing mentorship and enjoyable experiences associated with the company.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.