As the Fuel You! Podcast continues to explore the intersection of Satisfaction, Satiety, and Biological Need it's helpful to understand how new nutrition products are marketed and how we can stay open minded to introducing them into our lives. It's easy to cut off any outside messaging as we operate from the fear of all marketing is "snake oil". While there are MANY products we can toss into the "never need to try" bin, there are some that can elevate our health and training. Products like EO3 Omega 3 Drink and CheriBundi for recovery, are two we speak about here. More importantly though, take a listen to how you can navigate through the crowded market of nutrition supplement and other consumer goods.

Thomas talks with passion. He’ll speak not just about a product or project he’s involved with, but rather the connection he and other people have had with it. Part historian, a bit of artistry, with a side of hustle in his voice - he’ll keep you engaged in his lived experiences as he paints a vivid picture of his career life map that brought him to the successful brand strategy professional he is today and Managing Partner of Rhino Marketing.

Thomas knows people. His stories involve the names of many prominent business leaders and brands we’ve known for years, but Thomas knew them well before they became a household name. He’s worked across the globe finding creative ways to connect us, the consumer, to products and brands like Red Bull, Wolfgang Puck, the NFL, and Formula 1, to name a few. The brand strategy he talks of comes across as wholesome, different from what I’ve experienced in the past. He speaks of brand engagement that feels more organic and grassroots, which connects consumers to not just anyone, but the right people, to create trust in long term consumers.

The nutrition industry feels incredibly saturated with gimmicky products and fad diets. How can we better understand brands and products that target us? By understanding the messaging and mediums which are used - maybe we can sort through products that can truly benefit us. We may think brands and their marketing are only out there to make money, but we should understand there are good people offering good products as well. Let’s just make it easier to find them. 

Thoughts/Topics discussed:


- Messages and mediums that have resonated most with consumers

- Power of influencer marketing vs traditional marketing

- Product/service examples that appear to grab attention more than others

- How can more mundane health messages be made more attractive

- Impactful and beneficial products like EO3 are gaining traction, how has it been done? 

- How is marketing evolving in the next few years

Find out more about Thomas, Rhino Marketing, and all we discussed through some of the links below:

Rhino Marketing:  https://rhinoworldwide.com 

Thomas Hensey, Managing Partner, Rhino Marketing on LinkedIn: https://www.linkedin.com/in/thomashensey/?originalSubdomain=uk

EO3: Omega 3 Drink https://drinkeo3.com 

In this three part Emotional Eating Mindset Series I'm providing you with an emotional eating toolkit. Remember that it's important for you to use this, practice with it, make mistakes with it, use it when times are hard, use it when times are easy... most importantly just keep using it. It will get easier.

When a person finds them self eating foods in response to feelings rather than hunger (ex: stress, boredom, depression, or frustration) these food choices tend to be high calorie and nutrient deficient.

We all have a relationship with food that is tied to our emotions - whether food evokes feelings of happiness, satisfaction, sadness, pleasure, guilt, nausea or comfort - we all have an emotional attachment to food.

Many times we may find that food can lift us up, that it can provide us feelings of well-being and satisfaction and this can replace negative feelings and distract us from the things we’d prefer not to be dealing with. This is called coping. However many times, this type of action can lead us to over eating and in turn bring on feelings of guilt and fear of uncontrolled weight management.

Break the cycle! Identify the triggers that lead to this type of coping and discover another positive way of dealing with the challenge. Keep these changes specific and measurable. Important: Do not restrict yourself - if you try these different strategies and the emotion still remains - it’s ok to pick up that food item. It just gives us another chance to find another coping mechanism.

Understand first and foremost what tends to cause the action, what causes the emotional/binge eating to occur (relaxing after stressful day, habitual night eating, peer pressure, environmental challenges). Then think through what are the food choices that are made during that time (ice cream, pizza, multiple rice cakes, gummy bears, etc.)

From there you can then implement specific and measurable steps:

Listen further into the episode to put these steps into action.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Always appreciate you - Ryan

Join our Discord community and jump into the conversation:   https://discord.gg/gSXuNvMe

In this three part Emotional Eating Mindset Series I'm providing you with an emotional eating toolkit. Remember that it's important for you to use this, practice with it, make mistakes with it, use it when times are hard, use it when times are easy... most importantly just keep using it. It will get easier.

Emotional eating, binge eating, does not discriminate - it can challenge anyone. Surprising to many people is the fact that very active individuals, athletes and former athletes are some of the most heavily affected individuals.

Here is the associated PDF for this episode (just copy and paste the url) https://drive.google.com/file/d/17KtwyB5ra_myrzuhfajVtoqwNPTx4X6A/view?usp=sharing 

Binge eating can be on a spectrum. It involves feeling a lack of control and eating in a way that is not in line with your health goals, even though you wish to change those habits.

It’s important to develop an understanding of your hunger and satiety cues; define the difference between biological and psychological hunger.

Control your BIOLOGICAL HUNGER, your body may just need to be fed appropriately:

PSYCHOLOGICAL HUNGER comes in many forms: Bored eating, Stress eating, Comfort eating, Peer pressure eating, Environmental/Proximity eating, Routine eating... and if you find yourself in this position, having ruled out if your body is just hungry, then you need to take steps to break the cycle of eating emotionally and find something that can replace the habit you wish to break.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Always appreciate you - Ryan

Join our Discord community and jump into the conversation: https://discord.gg/gSXuNvMe

In this three part series I'm providing you with emotional eating toolkit. 

Evaluating your hunger is one of the best tools and most helpful goals you can achieve. Here is the associated PDF to support you in this episode: https://drive.google.com/file/d/1Uv3MHw-nljYoCX32LgqdPgv6AbVe4NRA/view?usp=sharing

Many people aren’t aware of:

I like utilizing this 1-5 scale, also represented by moons with in turn represent the capacity of your stomach. Get it? You can define each level however you want to - this is just how I did it. You should have your own scale here.

It will be extremely helpful for you to know:

Challenge for you: take three days and write down your food choices and next to them how you felt (scale of 1-5) before and after. If finding a calorie deficit is supportive of your goals, isolate those areas where you may be able to sit lower on the satiety scale without sacrificing control.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Join our Discord community and jump into the conversation: https://discord.gg/gSXuNvMe

Have you wanted to make a change to your lifestyle and current habits to be a healthier version of you? Have you wanted this, but thought it was too challenging, out of your reach, or possibly going to change you because healthy people are 'too much'?

I will tell that it is incredibly possible to have it and love it. However, it is your responsibility to surround yourself with the images and messages that aren't turning you off. Seek out the people that are examples of the life you want to live. It is your responsibility to reframe how to see the path to your success.

Short and simple message today. 

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Toni Marinucci of Tips with Toni, is a Registered Dietitian teaching individuals how NOT to diet though her 1:1 coaching and courses.

She also has her amazing podcast apply named Tips with Toni! coming at you with new episodes to motivate and educate at least twice per week. I’ve been subscribed to get alerted for new episodes for a while now.

Whether you start with Toni’s “Which Disney Princess Do You Eat Like?” 10 question quiz from her site (I got Cinderella!) or you jump into her recently published book, Once Upon a Diet, -  you need hear what Toni has to offer you. She is a breathe of fresh air in a world where we’re surrounded by restrictive mindsets. 


Find her on Instagram and TikTok @tips_with_toni and of course her Podcast, Tips With Toni! on iTunes and Spotify. 

Thoughts/Topics to discuss:


- The biggest nutrition/food myth you feel needs to be busted today and forever?

- In brief, what does Dating and Dieting have in common?  

- What is your relationship with Dieting and how has it guided your practice and how you work with clients? 

- If you could talk to yourself at two different stages in life, before dieting, your innocent self and then when you were at your most challenged, what would you say to yourself?  

- What are a few simple steps someone can take today to make sure they aren’t “Dieting Forever After”? 

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Always appreciate you - Ryan

The philosophy that, in trying to understand something, getting unnecessary information out of the way is the fastest way to the truth or to the best explanation.

- The insulin theory of obesity, potatoes and rice beware!

This applies very much to how we approach nutrition and our goals. Stepping back from the misinformation and emotional, reactive, mindsets - we can reset back to objectivity and clear evidence. When we think our body is working against us and our hormones are failing us, it's good to remind yourself of the simplest solution - that energy intake matters and a simple recalibration of daily habits can get us moving in the right direction.

If we allow our mind to run wild with unexplained theories and catastrophe we're bound to redirect ourselves in an ineffective direction and largely just waste time better spent applying to basics. So, next time you feel as if the answer isn't clear - just think, horses, not zebras.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Join our community Discord group here for more helpful advice for your goals  https://discord.com/invite/uJ9uF4EP

It can feel like an endless struggle at times. You may feel you're in a hole right now... but let's change that mindset.

When stress begins to mount and it all feels so fruitless - it can feel hopeless.

I promise you that as long as you keep taking steps toward your goal, you're putting in work, trusting the process... you are planting yourself, developing strong roots, and setting yourself up to grow through all the challenges you feel.

Building muscle is challenging, it's not easy. Continuing a body fat loss trend is not easy as consistency is challenging in a busy world. My client works with me on an average of 6-8 months and in that time there will be at least two periods of doubt, one usually around week five to six, and one around week 10. This is why we build on the mindset and mentality around progress each week. 

We understand how the body adapts and changes - we educate.

You are not in a hole. Keep planting your roots within your current challenges. You are getting ready to grow stronger than you thought you ever could. You're only planting a seed.

‘Mentality and work-ethic’ is how Joe Rodonis describes the focus of his work with others. With that, without  knowing who this man is or what he does, you know he means business; intentional, deliberate, gritty work.

Sit with Joe for a few minutes and you sense the stealthy charisma of a secret agent and see the physique of the next Marvel Avenger. Spend a few hours with Joe and you’ll find he’s well read, extremely thoughtful, and carries the philosophical mindset of a modern day stoic all built on a foundation of family values.

Joe spent time professionally in pharmaceutical and medical sales before feeling a deep rooted desire to discover more of what his life and body was capable of. He traveled internationally, modeling for some of the world’s top agencies while also refining his athletic strength & conditioning skills. He settled in South Africa for a stint before bringing his talents to NYC. Soon Joe became one of the most sought after trainers and coaches in the industry. Joe’s body of work and training philosophies caught the eye of @tonal. He now delivers his workouts to you through the smart gym that offers challenging workouts in the privacy of your home.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.

Remember that when it comes to nutrition - if it’s working for you, your health, your mindset, and your definition of success, no one deserves to tell you different. You do you! Fuel You!

Appreciate you always - Ryan

During the holidays we are surrounded by great opportunities to socialize, catch up with friends, be around our family, find time to rest and relax (maybe!). On the flip side - this is also a time where we can lose sight of our health goals. Our schedules become erratic, meals become unpredictable, and workout routines may be nonexistent... if you let them.

Adults typically gain between 1-5 pounds over the holidays - but the more troubling statistic is that most never take the weight off.

PLAN FOR SUCCESS! - make a defined, reasonable and measurable goal before you go so that you can begin to visualize yourself coming back to your normal routine without needing to "back track". Once you have a goal set, move onto the next step. Below are NINE areas where most people struggle and your goal is to choose only THREE of them and make them a priority during your holiday or event. You'll come out feeling more success by setting goals you can achieve. Make sure not to focus on all of these things that most people get tripped up by - that will only lead to overwhelm. Stay focused, be where your feet are, enjoy the moment, just keep your goals in focus with an action plan.

It would mean the world to me if you followed and shared this episode. If you could also take seven seconds to give the show a 5 star rating, it would help and support others to make the sustainable changes in their life that can impact them beyond measure.