Introduction
In 2016, InsureTech Connect launched in Las Vegas with fifteen hundred attendees and a startup showcase at its core. Ten years later, ITC Vegas draws nine thousand people from carriers, reinsurers, brokers, independent agents, investors, and solution providers across the global insurance ecosystem. Bill Harris has been there for all of it.
Harris is the co-founder and Chief Customer Officer of ITC Vegas, the world's largest gathering of insurance innovation. He joined Josh Hollander ahead of the tenth ITC Vegas to walk through what has changed, what is new this year, and where he sees the event and the broader insurtech ecosystem heading over the next decade. The conversation covers AI adoption reality versus hype, the surprising rise of the independent agent at ITC, the looming implications of quantum computing on cyber, and how to navigate four jam-packed days in Las Vegas without burning out before the Goo Goo Dolls close out the week.
Guest Bio
Bill Harris is the co-founder and Chief Customer Officer of InsureTech Connect, the organization behind ITC Vegas, the world's largest annual gathering of insurance innovation. Since its founding in 2016, ITC Vegas has grown from fifteen hundred attendees to more than nine thousand, bringing together startups, incumbent carriers, reinsurers, brokers, independent agents, and investors under one roof each October at Mandalay Bay in Las Vegas. Harris leads the customer and attendee experience across the full event portfolio.
Key Topics
Ten years from startup showcase to industry homecoming
ITC Vegas was built from the start on a three-legged stool: innovators, incumbent carriers, and investors. The startup focus was always intentional, but the goal was always to bring the whole ecosystem together. What has changed over ten years is the scale — nine thousand attendees versus fifteen hundred — and the range of participants. Brokers, independent agents, LATAM delegations, and cyber professionals now have dedicated programming alongside the startup-focused content that launched the event.
The independent agent is ITC's fastest-growing cohort
A decade ago, the prevailing assumption was that technology would disintermediate the independent agent. That prediction has not played out. ITC Vegas now runs a full agents and brokers day on Tuesday with separate curated content stages for independent agents and brokers, a dedicated expo, and roughly five hundred independent agents expected to attend. Harris describes independent agents as ITC's fastest-growing attendee cohort, driven by growing recognition that trusted human advisors remain essential even as AI adoption accelerates.
Neighborhoods: finding your flock in a nine-thousand-person event
ITC Vegas carved its expo hall into neighborhoods several years ago, grouping exhibitors, stage content, and attendees by segment: LATAM, innovation and startups, life health and benefits, and distribution. The concept has been well received because it allows attendees to orient quickly and find their peer group without navigating a generic expo floor. Harris encourages first-timers to attend the Wednesday morning tour at 7:15am to learn the layout before the full event gets underway.
Gen AI is still king, but the real question is ROI
Two and a half years after ChatGPT launched, Harris observes that enterprise AI adoption is high but measurable results remain elusive at the organizational level. Individual employees are finding productivity gains on their own, but enterprise-wide initiatives have struggled to translate testing into real output. The conversations happening over lunch and drinks at ITC this year are not about whether to adopt AI — they are about what is actually working and how to get ROI out of it. Agentic AI for back office and workflow automation is the emerging next chapter.
Cyber is surging, and quantum computing is coming
ITC Vegas is adding a full-day cyber summit on Thursday for the first time, organized with advisory board member Amit Arora, a cyber expert and Columbia professor. Cyber is top of mind across the industry following high-profile incidents including carrier hacks and the Jaguar Land Rover disruption. Harris flags quantum computing as the issue people are not yet talking about publicly but should be: the convergence of AGI-level AI and quantum computing in the next four to five years will have massive implications for cybersecurity and the insurance products that cover it.
The next wave of insurtech founders looks different
Seed-stage insurtech founding activity has slowed. The technologists who thought they could figure out insurance from the outside are largely gone. What Harris is seeing now are second-time founders who came up through insurtech, acquired baseline industry knowledge, and are now going independent again — this time with the domain expertise that the first wave lacked. He expects the next round of innovation to focus heavily on brokers and on the life, health, and annuity space catching up to the innovation pace already set on the P&C side.
How to survive and get the most out of ITC Vegas
Harris recommends planning by the hour but leaving room for serendipity. Some of the most valuable connections at ITC happen waiting in line for coffee or sitting down at a lunch table with a stranger. Practical advice: attend the first-timers webinar before the event, take the Wednesday morning expo tour, wear comfortable shoes, use the ITC app to pre-book meetings, and download the ITC Vegas Week calendar of satellite events. The week ends with a Goo Goo Dolls concert in a venue small enough to put attendees twenty feet from the stage.
Notable Quotes
"I run the world's largest gathering of insurance innovation. That's what ITC has become over the last ten years."
"A lot of folks thought ten years ago that the independent agent was going to be disintermediated. I think very much so, even with talks about AI, that's less and less the case. People want that trusted human advisor."
"Everyone's testing and trying, but no one's really come out with, okay, this is actually how we're really using it, how we're really gaining benefits. A few folks have been successful, but generally speaking, it's still in that testing phase."
"Plan your time, but also allow time for serendipity. Don't over-plan yourself because you may just meet someone waiting in line for coffee."
"Insurance is about the people, the places, and the things that we love and protecting those things. Everyone has risk. It's just about how do we manage that risk day to day."
Resources
ITC Vegas: https://vegas.insuretechconnect.comBill Harris on LinkedIn: https://www.linkedin.com/in/billharris3ubiq/Joshua R. Hollander on LinkedIn: https://www.linkedin.com/in/joshuarhollander/Horton International (USA): https://www.horton-usa.com/Insurtech Leadership Podcast: https://www.linkedin.com/showcase/insurtech-leadership-showSubscribe and Review
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