Full Focus Entrepreneur

As a four-time business owner, Dr. Stevie Dawn Carter has created multi-million dollar success in business, fine art, dance, and now speaking/coaching. She is a highly sought-after speaker and coach because of her innate ability to energize others to unleash their insurmountable success. Join us as Dr. Stevie gives us a “crash course” in public speaking and we discuss how to turn speaking into profit. You can find Dr. Stevie at https://drsteviedawn.com/. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.

Jodi Krangle is an outstanding voiceover artist who has voiced national and international commercial campaigns for some very well-known companies. She also hosts a podcast called Audio Branding: The Hidden Gem of Marketing where she explores how audio branding influences our lives. In this episode, we discuss what audio branding is, how it is used in advertising, and how you can use it in your business. You can find Jodi and the link to her podcast here https://voiceoversandvocals.com/ Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.

Some Note-worthy Times:

3:08 Overview of Jodi’s Podcast

5:00 Sound in Advertising

6:04 Sound Branding

10:35 Sound Branding in Small Businesses

11:52 Where to Start with Sound Branding

15:55 Sound Branding in Content Marketing

26:36 The Value of a Podcast’s Overall Branding Strategy

29:30 The Role of Sound- A summary

30:45 How Does Jodi Maintain Focus

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Blair Neher is the owner and operator of Talking Monkey Media which is a full-service web company offering custom websites, graphics, and local search marketing. He has worked in web technologies for 10 years, and in the tech field for 20. In this episode, we focus on how to use SEO (search engine optimization) in business. Join us as we talk about what exactly SEO is, offsite and advanced SEO, using reviews, website design and so much more. You can find Blair at https://talkingmonkeymedia.com/ You can find the website Blair referenced in the podcast at https://www.padgettpropertiesva.com/ Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.

Some Note-worthy Times:

1:57 What is SEO?

4:51 SEO Ranking

7:00 Beware of “Snake oil” and False Promises

10:00 What is Metadata?

12:21 Offsite SEO

14:00 Advanced SEO and Backlinks

15:48 The Power of Reviews

19:38 How to Make Your Landing Page Pop

22:55 The Downside of Templates

25:38 Website Design

31:15 Website Do’s & Don’ts

32:42 Example of a Well Built Website

34:45 Chatbots

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Michelle Pippin is the CEO and Founder of Women Who Wow and effectively uses content marketing to keep her business thriving. In this podcast, we discuss the ins and outs of content marketing. Join us as we talk about what it is and why you should use it, the 3 “How’s”, bedside manner in business, staying focused, and MUCH MORE. You can find Michelle at https://www.bmichellepippin.com. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.

Some Note-worthy Times:

4:43 What is Content Marketing and why use it?

7:14 Lighthouse Marketing

9:11 The Three “How’s” of Content Marketing

9:45 Consistency

10:40 Purpose

11:40 Intention

13:10 Bedside Manner in Business

14:06 Being Unique

20:00 Imperfect Action

22:48 How to start in Content Marketing

27:00 How Michelle stays focused while working from home

32:23 Three Categories of tasks

33:11 The business-killing word

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

This time of year the question on everyone’s lips is about Vacation. Can you take it as an entrepreneur? How do you avoid losing money? How do you make the most of it so you don’t come back more stressed than when you left? I dive into laying out a full training-style exploration of the core tenants of taking vacation as an Entrepreneur. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis

Some Note-worthy Times:

2:40 Know beforehand your Essential Maintenance, Essential Growth Activities, and Essential Housekeeping

6:47 The 3 Types of Vacation

7:41 Reduced Schedule

13:00 Working Vacation

16:51 REAL Vacation

18;40 Set up mechanisms for passive income/passive lead gen

21:00 Bonus: Mindset needs to uncouple time and money

23:00 The Value of Vacation

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Creating an engaging website is the difference between the NOW of having a great website as opposed to what was a “great website” 10 years ago. RJ Redden is fantastic at making websites fun and engaging. We talk about why bro marketing sucks, the importance of engagement, what you can add to your site to make it more interesting, and how to use gamification and content to create a rabbit hole people can fall down. RJ can be found at http://skyrocketlive.com. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis

Some Note-worthy Times:

1:00 What is Bro marketing and why its gross

3:30 The What and Why of Engagement

6:30 Helping People know if you AREN’T a good fit

8:30 Engaging elements to add to your site

10:30 Gamification

15:30 Creating a Rabbit Hole

19:30 Showcasing Personality, Expertise, and Perspective on your site

20:00 Easy way to add engagement is Quizzes

24:30 Qualifying Questions

25:30 Its a personality test. Getting people into buckets so you can serve them best

26:20 The big mistake people make in on their website

27:30 Choose Your Own Adventure Videos

29:30 The newsletter pop up is an interruption of their experience

30:50 How does RJ stay focused

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram.

Welcome back for Season 2! We are starting off a little meta with a podcast episode all about how powerful podcasting is as a medium. I’m joined by the Jay Smack of Smacksound Studios, an amazing podcaster, audio producer, and voice actor. Basically, if it is about sounding good on recording he’s your guy. Check him out at jaysmack.com Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis

Some Note-worthy Times:

Jay’s journey in sound is worth a listen so don’t skip it.

7:00 is where we start diving directly into Why podcasting is so powerful and the shift to individual entertainment

10:00 that convo becomes specifically about businesses using podcasting

11:30 “When should a business look to start a podcast?” and what to put in your podcast

15:00 Podcast as a type of content (and why podcast vs. blog or youtube)

16:45 How to create a podcast?

19:45 “The best recordings are a good performance, in front of a good mic, in a good room.”

20:15 Which is more important mic or room

22:15 What do you need to figure out before you start?

26:00 Dos and Don’ts for podcasts

have a theme

Don’t surprise your audience

28:15 How to not fail or give up on your podcast

32:30 How do you stay focused?

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Blueprint Response works with small business owners to plan for the worst. Today I sat down with Founder/Owner Elsbeth Thurston to talk about reopening after COVID. We cover what you need to do as a brick and mortar business and what all businesses need to think about in order to move forward. Check her out at http://www.blueprintresponse.com/ Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis

Some Note-worthy Times:

3:00 We talk about reopening physical offices and retail stores (cleaning and employee health is in this part.

9:45 is the run down on using masks and gloves well

14:30 we shift to the more economic business considerations

16:00 starts where we cover getting assistance

18:00 our thoughts on creating a sustainable shift in your business to a model you can keep up for a good while.

29:13 Elsbeth weighs in on how she stays focused during a global pandemic AND we go on a tangent about working out (its worth it).

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for my Freebie level to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

In a little under a year and a half, Amber Miller has built her Instagram account into a successful lifestyle blog. I interviewed her about growing your social media presence and together we tackled some of the misconceptions that exist about influencers. Whether you are hoping to become an influencer or simply hoping to use your instagram to its fullest potential, Amber is an excellent resource. Follow her on instagram @ambermiller9 Hosted by Elizabeth Tollis

Some noteworthy times:

We start off at 2:30 Amber shares the story of how she started out

6:25 We talk about what a influencer IS

8:40 We start busting some misconceptions about influencers like

What is the purpose of influencers

Do you have to be hot to be an influencer? 12:00

And how do influencers make money? 14:40

16:58 starts the conversation about how she grows her following

22:20 outlines how she introduced brand deals into her account

27:15 We talk about posting consistently

30:50 covers the importance of early engagement and how that effects the algorythm

We finish off at 33:13 with how she stays focused

About Elizabeth: As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic. If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for my Freebie level to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox). If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found. Both The Emerald Office and Full Focus Entrepreneur can most easily be found at elizabethtollis.com A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Via the wonders of technology, I sat down with one of my mentors, Brennan Smith of the Inspired Action Network. We talked mostly about the routines and practices that he utilizes and teaches for more powerful leadership and entrepreneurship.

Some key time Stamps if you're that kind of person

1:00- 3:00ish is the lowdown on what Brennan does professionally (Don't skip it)

3:32 How to be a leader to yourself

7:15 He starts talking about his personal practices and how those make him a better leader

19:53 We shift to more productivity-based practices and around

23:00 he calls himself (and the rest of us) out on the dangers of being too task-oriented and productivity obsessed

26:30 Procrastination, how to eliminate it, and the habit that is poisoning Millenials

30:11 How does he stay Focused in a World of Distraction

About Elizabeth: As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic. If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for my Freebie level to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox). If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found. Both The Emerald Office and Full Focus Entrepreneur can most easily be found at elizabethtollis.com A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?