Full Funnel Marketing by Keywordio

By Keywordio

The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer... more

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FAQs about Full Funnel Marketing by Keywordio:

How many episodes does Full Funnel Marketing by Keywordio have?

The podcast currently has 17 episodes available.

Full Funnel Marketing by Keywordio episodes:

January 23, 2024 Ep 7 - Lesson Learned from 2023 on Meta
Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta
In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.

Show Links
Connect with us:
Johan’s Linkedin
Justas’s Linkedin
Email us:
j[email protected]
[email protected]
Get a quote from Keywordio

...more
23min
January 10, 2024 Ep 6 - From Awareness to Action - Tuss CMO Frank Dandy
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy.
Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm.
Hear more about how Frank Dandy succeeded on TikTok.
Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more!
Show Links
Frank Dandy
Take our online courses:
#EndPeriodPoverty campaign
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Tuss’s Linkedin
Email us:
[email protected]
[email protected]
Get a quote from Keywordio

...more
26min
December 22, 2023 Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini Sportswear
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.
Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.
Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more!
Show Links
Great campaigns from Houdini:
Live Large with Less Campaign
The Storyteller Campaign
Watch The Storyteller Video
Visit the Houdini Circle Store
Connect with us:
Johan’s Linkedin
Jona’s Linkedin
Angelica’s Linkedin
Email us:
[email protected]
[email protected]
Get a quote from Keywordio

...more
29min
December 01, 2023 Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMax
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.
In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube

Show Links
Free Feedscore
Oscar’s Notes
Take our online courses:
Google Ads & GA4 Course
From Awareness to Action
Connect with us:
Johan’s Linkedin
Jona's Linkedin
Oscar's Linkedin
Email us:
[email protected]
[email protected]
[email protected]
Get a quote from Keywordio

...more
32min
November 10, 2023 Ep 3 - TikTok Ads Do’s & Don'ts
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.
In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.
Show Links
Take our online courses:
Take your TikTok Ads to the next level
Why you should get started with TikTok
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
[email protected]
[email protected]
Get a quote from Keywordio

...more
21min
November 03, 2023 Ep 2 - Why use Ads on Pinterest?
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.
In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!

Show Links
Download the slide deck
Pinterest VIP Slide deck
Take Keywordio’s free online course Get started with Pinterest Ads

Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
[email protected]
[email protected]
Get a Quote from Keywordio

...more
20min
October 03, 2023 Ep 1 - Meta - Maximise holiday performance with best practices
The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine!
Download the slide deck
Peak Season Slide deck
Connect with us:
Johan’s Linkedin
Jonas Linkedin
Email us:
[email protected]
[email protected]
Get a Quote from Keywordio

...more
27min

FAQs about Full Funnel Marketing by Keywordio:

How many episodes does Full Funnel Marketing by Keywordio have?

The podcast currently has 17 episodes available.