Full Funnel Marketing by Keywordio

Show Notes

In this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building custom GPTs, Gemini-powered copilots, and using Veo for video automation.

It’s not about experimenting anymore,it’s about implementing AI at scale. Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution.

What You'll Learn:

• How to use OpenAI’s GPT and Google’s Gemini to build custom marketing agents

• The role of Vertex AI and Google Cloud in scalable agent deployments

• Real-world use cases: from feed optimization to automated insights

• What Veo, Google’s generative video AI, means for future content creation

In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.

You'll learn:

• What it takes to step into leadership during a brand’s transition

• How agency experience can shape e-commerce strategy

• Lessons from shifting platforms and preserving pricing power

• Why owning your brand is essential to long-term success

• How to communicate price increases without losing trust

• The practical meaning of “pricing power” in a competitive market

• What sustainability looks like beyond buzzwords

• How AI tools are transforming daily work across content and customer service
  

Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.

In the links you have access to all extra content discussed in the episod.

Show Links

LUCA SERIEN MELIMELI

The  Effectiveness  Equation

Forbes - Warren Buffett on Pricing Power

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Rebecka’s Linkedin

Jonas Linkedin

Lovisa's Linkedin

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Show Notes

Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.

Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!

Show Links

Slides from the podcast

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Jonas Linkedin

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[email protected]

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Show Notes

Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part.

Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss!

Show Links

FIlippa K’s Meta Ads Library

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Jorges Linkedin

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Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season.

In this episode, you'll learn how to Gain an understanding of how AI technologies are reshaping the business landscape and how you can implement them in your teams by using Gemini 1.5 Open Ai o1, & Llama 3.1, and much more 

Show Links

AI event 

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Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season.

In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year.

We'll dive into:

Get the insights you need to succeed this peak season!

Show Links

Peak Season event 

ROAS Calculator

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Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing. 

 In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign.

Show Links

TikTok Course. 

Nordic Nest Case

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Johan’s Linkedin

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Simon’s Linkedin

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In this episode, you will learn more about the history of Keywordio, and also get to know one of our Co-Founders better!

Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio

Show Links

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Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger.

Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.  

In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more!

Show Links

Visit Stronger's Website

Get 25% off with Sofia's discount code: Sofia_25

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Sofia’s Linkedin

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In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai

Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio

Show Links

Try Keywordio’s own GPT Full Funnel marketing, you need to have a Open AI pro license

Slide deck with prompt list

Sora video

Gustav Söderström Spotify, GenAI explained  

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