Fully Managed

Here are three things you’ll learn in this episode:

🌐 Why building genuine connections through storytelling is essential for content that truly resonates with your audience.

🧠 How understanding the unique user bases of different social media platforms can inform your content strategy.

📲 The surprising similarities between B2B and B2C content and how to effectively address human needs in both.

About Garett and The Loop Markering:

- Website: https://theloopmarketing.com/?utm_source=semrush_agency_partners&utm_medium=referral

- LinkedIn: https://www.linkedin.com/in/gmcarlson/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

AJ Wilcox  shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn.

Here are three things you’ll learn in this episode:

🌐  LinkedIn's Niche Power for B2B: AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform for business-to-business companies with a clearly defined ideal customer profile.

🧠 The Importance of a Multi-Touch Funnel on LinkedIn: AJ emphasizes that direct "book a demo" ads often fail on LinkedIn. Instead, a successful strategy involves a three-stage funnel: initial value-driven content, followed by informational assets, and finally, a direct call to action to build trust and generate qualified leads.

📲 Understanding LinkedIn's Lead Quality vs. Intent: AJ explains that while LinkedIn often delivers higher quality leads (the right professional audience), their initial intent might be lower compared to search engine users. Therefore, nurturing leads through education is crucial for conversion.

About AJ and B2Linked:

- Website: https://b2linked.com/

- LinkedIn: https://www.linkedin.com/in/wilcoxaj/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape.

Here are three things you’ll learn in this episode:

1. The Value of In-Person Networking and Community Engagement: Lisa emphasizes the importance of face-to-face interactions, like attending conferences and participating in local chambers and charities, for building trust, understanding local business needs, and generating valuable connections and referrals.

2. Leveraging Data and Unique Insights for SEO: Lisa discusses how to use Google Analytics and Search Console, combined with AI for query grouping, to identify relevant content topics and how incorporating client expertise, case studies, and real-world examples creates unique content that stands out from AI-generated noise.

3. The Enduring Relevance of a Client-Focused, Hands-On Approach: Lisa highlights the benefits of a direct, personal approach where the agency owner is actively involved in the work, fostering strong client relationships, enabling quick adaptations, and building trust through consistent, hands-on service.

Ready to gain practical SEO tips and discover the power of genuine connections in the digital age? Tune in to hear Lisa's insightful journey and actionable advice!

About Lisa Mazzuca and On Your Mark Designs:

- Website: https://oymdesigns.com/

- LinkedIn: https://www.linkedin.com/in/onyourmark/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape.

Here are three things you’ll learn in this episode:

🌐 Don't Be Platform Dependent: Emphasizing the volatility of social media, Ryan advises creators and businesses to own their channels, particularly through blogging and email newsletters, to safeguard their audience and reach against platform shifts like the potential TikTok ban.

🧠 Embrace a Video-First Approach: In today's digital landscape, Ryan stresses that video content is paramount for audience engagement and reaching the majority of potential viewers. Those not prioritizing video are likely missing out on significant opportunities for growth.

📲 Focus on Audience Needs for Monetization: To sustainably monetize content, creators need to deeply understand their audience's problems through direct interaction and explore diverse income streams beyond just brand sponsorships, such as courses, merchandise, and affiliate marketing.

About Ryan and RyRob.com:

- Website:https://www.ryrob.com/

- LinkedIn: https://www.linkedin.com/in/theryanrobinson/

✨Sponsors

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Uncovering Your Origin Story: Dave emphasizes the importance of identifying and branding the unique personal journey and experiences that led to the development of a coach's, consultant's, or agency owner's distinct methodology.

2. Building a Sales Funnel: The conversation highlights the necessity of creating a clear path for potential clients to enter your world through lead magnets and a strategic sales funnel.

3. Attracting Qualified Attention: Dave discusses the power of long-form video content, such as guest podcasting and a YouTube channel, in pre-selling your expertise and driving the right audience to your offer.

Ready to elevate your personal brand and turn your unique insights into a client-attracting machine? Tune in to hear Dave's expert advice and start building your blueprint today!

About Dave Polykoff & Personal Brand Blueprint:

- Website: https://davepolykoff.com/

- LinkedIn: https://www.linkedin.com/in/dave-polykoff/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google.

🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses.

📲 The long-term effects of AI and how it's reshaping the way people find and consume information online.

About Bentz and Direct Online Media:

- Website: https://www.directom.com/

- LinkedIn: https://www.linkedin.com/in/jonathan-bentz/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients.

2. Family Dynamics in Business: Webber's co-founder is their brother, highlighting the importance of clearly defined roles and responsibilities in family business dynamics. Effective communication and outlining "swim lanes" have been crucial to their success in working together.

3. Building the Right Team Structure: The importance of defining roles and structuring the team effectively, especially when you're starting out as a founder. The key is to identify the right "seats on the bus" and ensure the right people are in the right roles. Avoid creating roles just because someone is good at a task but doesn’t align with your agency's needs or niche. This leads to better growth and efficiency, as seen when the right people are in the right seats with the right processes.

About Josh Webber and Big Red Jelly:

- Website: https://bigredjelly.com/

- LinkedIn: https://www.linkedin.com/in/josh-webber/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

✅ Why entrepreneurs often feel disconnected from their partner when it comes to money

✅ The hidden dangers of digital convenience and financial automation

✅ How users are saving $500–$2,000/month just by gaining awareness

About Shane and Qube Money:

- Website: https://qubemoney.com/

- LinkedIn: https://www.linkedin.com/in/shane-walker-financialfitness/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a successful influencer marketing agency.

2. Generational and Cultural Differences in Content Consumption: Alessandro discusses how different age groups and cultures engage with social media platforms differently, noting that platforms like Facebook, Instagram, and TikTok cater to varying generational preferences. He emphasizes that cultural factors and historical contexts shape content consumption habits, with some regions being more accustomed to mobile content consumption.

3. The Value of In-Person Campaigns: Alessandro reveals a preference for campaigns that include in-person experiences. He argues that such campaigns foster better storytelling and unexpected moments that can enhance content quality and engagement. He notes that while remote content creation can be effective, it often lacks the richness of human interaction and spontaneity found in live events.

About Alessandro Bogliari and The Influencer Marketing Factory:

- Website: https://theinfluencermarketingfactory.com/

- LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🔹How do small businesses grow without losing their magic?

🔹The reality of going viral—does it actually help?

🔹 The 4 key elements of viral content that haven’t changed in 17+ years

About Jasmine and One Hundred Post System:

- Website: https://www.linkedin.com/company/100postsystem/about/

- LinkedIn: https://www.linkedin.com/in/jaspartida/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast