Fully Managed

Here are three things you’ll learn in this episode:

1. Staying Ahead in Marketing: Sam highlights the importance of keeping up with industry trends and personal consumer behavior. He gives an example of advising a family friend to market his book based on how he himself consumes media, urging marketers to align their strategies with modern digital consumption patterns rather than outdated methods like billboards.

2. Psychology and Empathy in Marketing: Successful marketing deeply intertwines with psychology. Understanding the audience's pain points, needs, and behaviors helps businesses create targeted and personalized content, increasing engagement and conversions. Empathy marketing, which involves putting oneself in the shoes of the target customer, is a key strategy.

3. Studying Competitors and Audience Behavior: Businesses should study both their competitors' strategies and their target audience's behavior to optimize their marketing efforts. Whether by analyzing competitors' sales funnels or gathering insights from forums, social media, and customer feedback, understanding these aspects can lead to more effective, customer-centric campaigns.

About Sam Dey and DeyTips:

- Website: https://www.deytips.com/

- LinkedIn: https://www.linkedin.com/in/deytips/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. The Uniqueness of a Woman-Owned and Run Agency: Janice highlights that only a small percentage of digital agencies are owned by women, making Media Rebel's perspective and approach to client relationships and work-life balance particularly noteworthy.

2. Building Trust Through Transparency and Data-Driven Strategies: Media Rebel prioritizes open communication, thorough digital audits backed by data, and a partnership-focused approach to ensure clients feel informed and confident throughout the marketing process.

3. Embracing a "Rebel" Approach and Honest Communication: Janice emphasizes the agency's willingness to challenge conventional marketing wisdom, have open and honest conversations with clients (even when disagreeing), and ultimately prioritize achieving the best results.

About Janice Baker & Media Rebel:

- Website: https://www.media-rebel.net/

- LinkedIn: https://www.linkedin.com/in/janicembecker/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Here are three things you’ll learn in this episode:

1. Link Building as a Vote of Confidence: Gordon explains that backlinks act as "votes of confidence" from other websites, signaling to Google the authority and value of your content and playing a vital role in how Google crawls and understands the internet.

2. Essential for Ranking in Competitive Niches: While great content and UX are important, Gordon emphasizes that backlinks are crucial for moving the needle in competitive search terms and establishing your brand's authority in Google's eyes.

3. Outdated and Harmful Link Building Tactics: Learn which link building strategies are no longer effective or can even be detrimental, such as forum comments, buying low-quality links, and manipulative anchor text, while understanding that niche-specific practices can vary.

About Gordon and Userp:

- Website:https://userp.io/

- LinkedIn: https://www.linkedin.com/in/gordon-meagher-a1254642/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Identifying a Critical Gap in Postnatal Care: Inspired by personal experience with late-term pregnancy loss, Amina recognized a significant lack of comprehensive support and education for birthing families in the postpartum period, highlighting the overemphasis on prenatal care.

2. Pivoting Business Strategy Based on Customer Needs: Nurture Postnatal Care evolved from focusing solely on in-person retreats to offering in-home concierge care and developing a marketplace to connect birthing people with specialized support based on their unique circumstances and feedback.

3. Prioritizing Customer Connection and Empowerment: Amina emphasizes building genuine human connections with clients through empathy and shared lived experiences, empowering birthing parents with knowledge, advocating for their agency, and including partners in the support system.

About Amina and Nurture Post Natal Care :

- Website: https://www.nurture-care.co/

- LinkedIn: https://www.linkedin.com/in/aminac/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Odd Matter aims to differentiate brands by encouraging them to adopt a contrarian approach. Instead of copying competitors, they advocate for doing things differently to stand out in the market. The agency values innovation, authenticity, and collaboration, focusing on working with clients who are open to new ideas and willing to embrace differentiation.

2. Balancing Client Needs with Creative Pride: Odd Matter strives to balance delivering on client visions while ensuring they are proud of the content they create. They emphasize the importance of being able to feature and stand by their work, making sure it aligns with both the client’s goals and their own creative standards.

3. Curiosity, Passion, and Flexibility are Key to Agency Success: The key skills needed to build a successful agency include curiosity to stay updated with fast-moving industries, passion for the work or the industry, and the ability to be flexible with client needs. Additionally, confidence in networking and handling rejection is crucial for growing the agency.

About Anthony Collard and OddMatter:

- Website: https://oddmatter.co/

- LinkedIn: https://www.linkedin.com/in/anthony-collard-marketing/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Transparent Client Relationships: LocalView stands out by being transparent with clients about what they can achieve with different budgets, particularly in paid advertising. David emphasizes that honesty and clear expectations are key in their approach, and they do not lock clients into long-term contracts, focusing instead on providing tangible results and return on investment.

2. Efficient Client Communication with Technology: David talks about using tools like ClickUp and video screen recordings to enhance communication and efficiency with clients. These tools help the team stay organized, address client questions promptly, and provide regular updates, making it easier for clients to stay informed without needing to meet in person constantly. This approach helps the agency balance client communication with work-life boundaries.

3. Commitment to Giving Back: David discusses LocalView's dedication to giving back through charity initiatives, such as sponsoring children via Compassion International and supporting nonprofits. He highlights how the agency integrates these efforts into their company culture, providing fulfillment for the team and creating a positive impact beyond just business success.

About David Cuff and Local View Digital Marketing:

- Website: https://localview.link/

- LinkedIn: https://www.linkedin.com/in/davidacuff/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Strategic Investment and Team Empowerment: Building a successful agency requires continuous learning and a focus on empowering your team and forming strategic partnerships to facilitate efficient growth.
2. The Pivotal Role of Client Communication: Open, consistent communication between the agency and the client is essential for preventing misunderstandings and ensuring positive project outcomes, with responsibility shared by both parties.
3. Transparency and Accountability Foster Trust: When challenges arise, being transparent with clients, taking ownership of mistakes, and providing clear solutions are crucial for maintaining trust and demonstrating a commitment to delivering results.

Ready to unlock these valuable insights and more? Listen to the full episode of the Fully Managed Podcast with Brent Feldman to gain practical tips for your business journey!

About Brent Feldman and Matchbox Design Group:

• Website: https://matchboxdesigngroup.com/
• LinkedIn: https://www.linkedin.com/in/brentfeldman/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Empowering Teams and Strategic Investment: Building and running a successful agency involves a constant learning process and strategic investment in both the business and its people. The speaker highlights the importance of empowering a team, forming strategic partnerships, and transitioning from working in the business to working on it. This approach helps in growing the agency efficiently and effectively.

2. Effective Client Communication is Crucial: Agencies must prioritize open and consistent communication with clients to avoid misunderstandings and ensure successful project outcomes. Both the agency and the client share responsibility for maintaining clear communication, with the agency providing regular updates and the client keeping the agency informed of changes.

3. Transparency and Accountability Build Trust: When mistakes happen, it's important for agencies to be transparent with clients, take accountability, and offer a clear solution. This helps maintain client trust and shows a commitment to delivering results, even when things don’t go as planned.

About Lindsay Kirsh and SlayerPR:

- Website: https://www.slayerpr.com/

- LinkedIn: https://www.linkedin.com/in/lindsay-kirsh-3650a010/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Simplifying Social Media Strategies

2. Utilizing Free Traffic Effectively

3. Authenticity Over Perfection

About Marty and his social media  

- Website: https://martyenglander.com/

- Youtube: https://www.youtube.com/@MartyEnglander

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Evolution of Instagram Expertise: The evolving role of Instagram as a customer service and communication tool, and how businesses can effectively manage direct interactions with their audience.

2. Adaptation to Platform Changes: The strategic advantage of specializing in a specific social media platform to build deep expertise and authority.

3. Measuring Success on Instagram: How to identify the key performance indicators (KPIs) on Instagram that truly reflect your business goals, whether it's reach, engagement, saves, or website traffic.

About Jenn and her social media  

- Website: https://jennstrends.com/

- Youtube: https://www.instagram.com/jenns_trends/?hl=en

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast