Fully Managed

Here are three things you’ll learn in this episode:

1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.

2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it feels more authentic and relatable. She also shares that while Meta platforms (Facebook/Instagram) are essential, they can be challenging to manage due to messy assets and the need for organization.

3. The Importance of Specialized Social Media Agencies:Holly explains that larger agencies often fail at managing social media effectively because they spread their focus across multiple services, diluting their efforts. Smaller, specialized agencies can deliver better results by focusing solely on social media and hiring talent with a deep understanding of current trends, ensuring the brand's voice resonates on social platforms.

About Holly Medwid and Monarch Social Media:

- Website: https://www.monarchsocialmedia.com/

- Linkedin: https://www.linkedin.com/in/holly-medwid/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Here are three things you’ll learn in this episode:

1. How to start in Content Marketing

2. Client Acquisition and Networking

3. Content Creation Strategies

About Jess and her social media:

- Website: https://jessicabruno.co.uk/events/

- Tiktok: https://www.tiktok.com/@jess_bruno

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Founding Twibi After Challenges: Brenton Thomas, founder of Twibi, shares his journey of attempting two prior agencies before successfully launching Twibi during the pandemic. The key difference was his focus on execution, including sales and marketing tactics, which brought immediate revenue and client growth.

2. Focused Expertise in Paid Ads: Twibi distinguishes itself by narrowing its services to paid ads, primarily on Facebook and Google, rather than trying to be a full-service agency. This specialization allows the agency to excel in its niche, providing high-quality, tailored strategies for clients.

3. The Importance of Relationships in Business: Brenton emphasizes building long-term relationships with clients is emphasized as crucial for mutual success. This involves ensuring quality service, maintaining trust, and being selective with referrals to protect reputation and sustain the client relationship.

About Brenton Thomas and Twibi:

- Website: https://twibiagency.com/

- LinkedIn: https://www.linkedin.com/in/brentonthomas/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Experience and Background in Content Marketing

2. Key Metrics for Content Marketing Success

3. Effective Content Marketing Strategies

About Kelsey and her social media  

- Website: https://sixstories.com/

- Linkedin: https://www.linkedin.com/in/kelseychildress/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Empowering Small Business Owners Through Data-Driven Marketing: Phil Wiseman emphasizes the importance of educating small business owners to make informed marketing decisions. He helps them focus on measurable outcomes, like tracking specific customer actions through tools like Google Analytics, instead of relying on superficial metrics such as clicks or likes.

2. Importance of Processes and Specificity: Phil highlights the need for clear, repeatable processes in marketing and business operations. This includes identifying ideal clients, addressing their specific pain points, and providing straightforward ways for customers to take action, like making a purchase or scheduling a service.

3. Transparency and Trust in Client Relationships: Building trust with clients is key to addressing challenges in their businesses. Phil's candid approach helps clients feel comfortable sharing their struggles, enabling him to create customized strategies that focus on growth and measurable success.

About Phil Wiseman and Analytics That Profit:

- Website: https://www.analyticsthatprofit.com/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Defining a Quality Lead: A quality lead typically involves certain qualifying factors, such as timing, budget, decision-making authority, and immediate need. It's essential to clarify what qualifies a lead with clients to align efforts and expectations, especially since it may vary by client.

2. Personalization and Relationships in Lead Generation: Personalizing outreach—whether through tying in events, using relevant offers, or acknowledging specific client situations—can improve lead generation. Building and maintaining relationships is crucial, as clients may refer business or bring in opportunities when they move to new roles or companies.

3. Cold Calling as a Highly Effective Channel: Cold calling is highlighted as the most successful outreach method compared to email or LinkedIn, due to its ability to provide direct feedback, allow for real-time qualifying questions, and simplify scheduling meetings. Despite its traditional nature, it outperforms other channels by yielding better results in terms of booked meetings.

About John Karsant and Level Up Leads:

- Website: http://levelupleads.io/

- LinkedIn: https://www.linkedin.com/in/johnkarsant/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Leveraging AI to boost your social media

2. Social Media Strategy Focused on Email Lists

3. Tailored Content for Different Platforms

About Dalia and her social media

- Website: https://linktr.ee/daliaforreels

- Imstagram:  https://www.instagram.com/daliaforreels

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Building and Managing a Team: Garrett emphasized the importance of creating a strong team by filling skill gaps with specialized talents. He discussed how his role has shifted from hands-on implementation to focusing on project management, delegation, and strategic decision-making to help his business grow and align with client needs effectively.

2. Navigating Social Media's Dual Role: Garrett addressed the challenges of balancing professional use of social media with personal well-being. He shared strategies like using productivity tools to limit consumption, curating meaningful content, and encouraging his team to analyze social media trends critically for professional insights while avoiding excessive engagement.

3. Customized Approaches for Content Creation and Outreach: Garrett recommends tailoring content and ad campaigns to specific platforms (e.g., Instagram, TikTok) instead of using one-size-fits-all strategies. He emphasizes prioritizing platforms and channels based on client goals and audience demographics, and focus on transparent communication to set realistic expectations.

About Garrett Adkins and Impact Media:

- Website: http://impactagency.io/

- LinkedIn: https://www.linkedin.com/in/garrettadkins/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The design industry is currently being reshaped by trends such as the integration of AI into interfaces, a move towards screenless and mixed reality experiences, and the increasing systematization of design through design systems.

2. Working with globally distributed design teams presents challenges in terms of time zone coordination but offers the significant advantage of diverse perspectives that enrich problem-solving and lead to better product design.

3. Fostering creativity and collaboration within remote teams can be achieved through dedicated informal workshops, the use of collaborative digital tools, and cultivating a friendly and fun team culture that encourages open communication and experimentation.

Ready to get inspired and gain valuable insights? Subscribe to the Fully Managed Podcast and join the conversation!

About Tom McClean and Door3:

- Website: http://www.door3.com/

- LinkedIn: https://www.linkedin.com/in/tom-mcclean-42629b69/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Transition from Design to Marketing

2. Content Growth and Learning

3. Outsourcing and Scaling Challenges  

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About Jessica and her social media  

- Website: https://jessicastansberry.substack.com/

- Youtube: https://www.youtube.com/@jessicastansberry

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast