Fully Managed

Here are three things you’ll learn in this episode:

1. Mission-Driven Software Development: Three-Sided Cube is a UK-based software agency that builds custom software solutions with a focus on making a positive impact. They work with clients like the American Red Cross and the UN to create digital solutions aimed at solving significant global problems.

2. The Value of Human Connection in Podcasting: Krystal highlights the emotional and rewarding aspects of podcasting, particularly in connecting with guests on a personal level. They appreciate the evolution of guests' journeys and the bond created, which often extends beyond the podcast, leading to further interactions, such as meeting up in person.

3. Balancing AI and Human Creativity: While initially hesitant, Krystal acknowledges the benefits of AI in reducing tedious tasks, like generating show notes, and sees it as a helpful tool that complements their creative process. They emphasize the importance of maintaining a human touch in content creation, as AI can only assist but not replace human insight.

About Krystal Ellison and 3-Sided Cube:

- Website: https://3sidedcube.com/

- LinkedIn: https://www.linkedin.com/in/krystal-ellison-b23b04195/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Here are three things you’ll learn in this episode:

1. Background and Passion for Speaking

2. Social Media Strategy and Growth

3. Impact of Social Media on Leadership

About Ty and his social media

- Website: https://tybennett.com/

- Instagram: https://www.instagram.com/ty.bennett

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

- Website: https://penji.co/pricing/

- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

✅ How understanding business finance improves marketing strategies & lead generation

✅ Scaling the right way—balancing growth with operational efficiency

✅ **Profit First methodology** & why cutting expenses is often smarter than chasing more sales

About Brody Rotzoll and Tegrity

- Website: https://www.tegrity.marketing/

- LinkedIn: https://www.linkedin.com/in/brody-rotzoll-27b095b1/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Focus on YouTube as a Marketing Tool

2. Understanding Audience and Content Alignment:

3. Niche Down Strategically  

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About Aurett and  her social media  

- Website: https://essetinomedia.substack.com/

- Youtube: https://www.youtube.com/@EssetinoMedia

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

✅ How strategic messaging and branding can make or break a company’s positioning

✅ Why industry specialization helps businesses stand out and build authority

✅ How Penrod carved out a niche in the competitive Salesforce consulting space

About Matt Fiel and Penrod

- Website: https://penrod.co/

- LinkedIn: https://www.linkedin.com/in/matt-fiel/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

✅ The power of organic marketing and why it leads to long-term engagement

✅ How SEO is becoming a major focus for businesses looking to grow online

✅ The challenges and benefits of social media marketing for small businesses

About Ashelin Walker and Silesky

- Website: https://sileskymarketing.com/

- LinkedIn: https://www.linkedin.com/in/ashelin-walker/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

- Website: https://penji.co/pricing/

- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Importance of Mindset for Business Owners: Amber McCue emphasizes the need for business owners to operate with a CEO mindset, focusing on strategic aspects like vision, team-building, and financial oversight rather than getting stuck in day-to-day tasks. A quiz on her website helps entrepreneurs assess whether they are operating as an employee or a CEO within their own business.

2. Delegation and Team Trust: Hiring the right people and trusting them with responsibilities is crucial for long-term business success. Many business owners struggle with delegation, believing no one can match their standards. Amber highlights the importance of finding team members who are passionate and skilled, which can enhance productivity and reduce personal workload.

3. Balancing Workload and Productivity: Amber discusses the drawbacks of overworking, citing research that shows productivity declines after working extended hours for more than two to three weeks. To maintain efficiency, business owners should focus on high-impact activities, delegate effectively, and avoid burnout by resetting their workload or reframing their business model.

About Amber McCue and her consulting agency:

- Website: https://ambermccue.com/

- LinkedIn: https://www.linkedin.com/in/ambermccue/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful communication.

2. Balancing Analytics and Human Connection: Jolly Creative Agency emphasizes the importance of balancing data-driven insights with a focus on human connection. A website should cater to both user experience and Google's algorithms, ensuring that neither the customer nor search engines are confused by the content or structure.

3. The Importance of Website Maintenance: Continuous website maintenance is critical for business success. Forms and other features can break over time, leading to missed customer opportunities. Regular updates and fresh eyes on the website help ensure that it remains functional and relevant, preventing loss of trust and customers.

About Sarah Jolly and Jolly Creative Agency:

- Website: http://www.jollycreativeagency.com/

- LinkedIn: https://www.linkedin.com/in/sarah-jolly-b022ba10b/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Overcoming Setbacks and Finding Opportunity: Jordan shares a pivotal moment in their life—being expelled from high school—which forced him to explore unconventional paths. Instead of following the traditional college route, he discovered podcasting, entrepreneurship, and marketing, which ultimately led him to start his own business. This highlights the importance of resilience and adaptability in career growth.

2. Bridging the Gap Between Creativity and Business: Jordan emphasizes the divide between creatives and business executives, explaining that success in media and marketing requires an understanding of both. He positions himself as someone who can translate between these two worlds, showcasing how effective leadership requires both operational efficiency and creative vision.

3. The Reality of Hardships in Entrepreneurship: The story highlights the often-overlooked struggles of business owners, from near-death experiences to financial setbacks and emotional lows, including depression and suicidal thoughts. He stresses that business is full of challenges and failures, which should be openly discussed rather than hidden. Acknowledging hardships helps aspiring entrepreneurs better prepare for inevitable obstacles.

About Jordan Agolli and Force Media:

- Website: http://www.forcemedia.me/

- LinkedIn: https://www.linkedin.com/in/jordan-agolli/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visionary" and an "integrator" in business—where he provides ideas while a key team member ensures execution.

2. AI as an Assistive Tool in Marketing: Rich shared his perspective on AI, stating that while he doesn’t use it for writing, he finds it valuable for research, structuring content, optimizing landing pages, and improving SEO. He sees AI as an objective tool that helps speed up processes, provide feedback, and support brainstorming, making it a useful assistant rather than a replacement for human expertise.

3. The Balance Between Automation and Human Connection: Businesses must adapt to changing consumer preferences, whether for automation and self-service or for personal, face-to-face interactions. The key is balancing efficiency with meaningful engagement. While automation streamlines processes, the value of human relationships and personalized experiences remains critical in marketing and client interactions.

About Rich Brooks and Flyte New Media:

- Website: https://www.takeflyte.com/

- LinkedIn: https://www.linkedin.com/in/therichbrooks/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast