Fully Managed

Here are three things you’ll learn in this episode:

1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs.

2. Growth Through Trial and Error: The agency expanded its services by hiring talent, building capabilities, and even acquiring other agencies. They emphasize a trial-and-error method to discover what works best for their clients while maintaining profitability and refining their service offerings.

3. Building and Maintaining Client Relationships: Cultivating strong relationships with clients, whether through personal touches like gifts or more frequent check-ins, enhances trust and increases client retention. Remote work has made in-person meetings less common, but efforts to maintain close relationships are still key to fostering client loyalty and satisfaction.

About Lior Eldan and Moburst:

- Website: http://moburst.com/

- LinkedIn: https://www.linkedin.com/in/lioreldan/

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Enter code for 15% off your first month: FULLYMANAGED15

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Here are three things you’ll learn in this episode:

1. Establishing a Philadelphia Office: After working at a New York PPC agency, Brendan returned to Philadelphia to open a new office for the agency. This involved starting in a small coworking space, recruiting talent, and creating a positive workplace culture that emphasized natural curiosity, reliability, and empathy in employees.

2. Client Communication and Problem-Solving: Brendan highlighted the importance of adapting communication styles to meet clients at their level, ensuring clear understanding and collaboration. He also expressed a preference for problem-solving in campaigns, sharing a complex insurance marketing campaign that involved targeting customers without overlapping with competitors while maintaining compliance.

3. LinkedIn vs. Email Outreach: Brendan believes that both LinkedIn and email marketing have their merits, depending on execution. He highlights a successful newsletter strategy that focuses on engaging content rather than traditional promotional tactics, suggesting that authentic connections can enhance outreach efforts.

About Brendan Roach and AdVenture Media:

- Website: https://www.adventureppc.com/

- LinkedIn: https://www.linkedin.com/in/brendan-roach-a64364135/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. Starting Small to Build Credibility: Andrew Maff focused on building credibility and content while under a non-compete agreement. They took on smaller tasks, including SaaS clients and consulting calls, to generate income and develop case studies, reviews, and examples. This slow, bootstrapped growth helped establish credibility and build a foundation for the agency.

2. The Importance of Reputation and Long-Term Relationships: Andrew emphasizes that reputation is everything in the agency space, and it can't be scaled overnight. By helping potential clients, even with small tasks, they build goodwill that often leads to future business. This approach demonstrates the value of nurturing long-term relationships, even if they don’t provide immediate returns.

3. Building a Full-Service, Integrated Agency: BlueTuskr developed a model where all marketing services (SEO, paid media, social, etc.) are offered under one roof, with a central account strategist overseeing everything. This approach ensures cohesive communication and better project management, preventing the fragmentation that occurs when multiple specialized agencies work on separate parts of a client's marketing strategy.

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About Andrew Maff and Blue Tuskr:

- Website: https://bluetuskr.com/

- LinkedIn: https://www.linkedin.com/in/andrewmaff/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

🌎 The Role of Generative AI in Creative Business Development The Role of Generative AI in Creative Business Development

🤝 How to Achieve Your First 100 Customers

💡 Leveraging AI for Data-Driven Decision Making

About Shola Abidoye:

- Website: https://sholaabidoye.carrd.co/

- LinkedIn: https://www.linkedin.com/in/sholaabidoye/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Here are three things you’ll learn in this episode:

🌎 The ability to ship internationally and the logistics behind it

🤝 The power of affiliate marketing and how it has driven Mailbox Power’s growth

💡 Best practices for building a successful affiliate marketing program

About Turner Leslie & Maibox Power:

- Website: https://go.mailboxpower.com/

- LinkedIn: https://www.linkedin.com/in/turnerleslie55/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. Personalization and Authenticity in Marketing: Authenticity and unique traits are essential for success in marketing. Gavin emphasizes the importance of staying true to one's personality and approach rather than imitating others or adopting personas that don't align with one's style. This strategy builds stronger relationships with clients and fosters genuine, sustainable growth.

2. Marketing Inspiration from Non-Traditional Spaces: Gavin cited the jujitsu community as a source of marketing inspiration, noting how personalities who are "louder than life" naturally draw attention, even if their skills or products are not yet perfected. This principle applies across marketing campaigns, showing that confidence, visibility, and boldness can generate traction and engagement.

3. Pricing and Confidence in Services: Michael advises that if your prices are lower than competitors but your work is just as good, consider raising them. He explains that confidence in your unique value is key, so focus on your strengths instead of constantly comparing yourself to others.

About Michael Gavin and BeUniic:

- Website: https://beuniic.com/

- LinkedIn: https://www.linkedin.com/in/michaelgavinjr/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. SEO and Website Best Practices: Success in SEO comes from providing high-quality, authoritative content that aligns with Google's goal of delivering the best search results. Websites should be well-organized, easy to navigate, frequently updated, and rich in useful content to improve ranking and user engagement.

2. Client Relationships and Customer-Centric Approach: Prioritizing client needs, quick issue resolution, and strong communication build trust and long-term relationships. Moffitt emphasizes "radical honesty" and responsiveness, ensuring clients feel valued and supported, which leads to high retention and business success.

3. Hiring the Right People Requires Patience and Fair Compensation: Building a successful team involves trial and error. Many hires may not work out, but finding the right fit is crucial. While outsourcing can be cost-effective, fair compensation and respect for international workers ensure better long-term results. High standards and a structured hiring process lead to reliable, skilled employees.

About John Moffitt and Elvin Web Marketing:

- Website: https://onlinemarketinginct.com/

- LinkedIn: https://www.linkedin.com/in/john-moffitt-b8453810/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Learning from Experience: The founders believe in continuous learning and adaptation, both for themselves and their clients. They share insights gained from successes and failures, strengthening their position as Shopify experts and reinforcing trust with their clients.

2. Problem-Solving Mindset: The team thrives on taking on challenging projects that other agencies deem impossible. They emphasize collaboration with clients, using brainstorming sessions to leverage their technical expertise and break down complex tasks into manageable micro-projects.

3. Personalized Client Engagement: VarFi focuses on building strong relationships with clients, including in-person visits and thoughtful gestures like sending awards to partners. This personal touch helps solidify their reputation and fosters loyalty, leading to referrals and long-term partnerships.

About David Conforti & Nicholas Teters and Varfaj:

- Website: http://www.varfaj.com/

- LinkedIn: https://www.linkedin.com/in/nicholasteters/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Psychology in Marketing: The conversation highlights the complexity of consumer behavior and the necessity for marketers to understand psychological factors that influence purchasing decisions. Donte points out that consumers can be contradictory in their preferences and that cultural and situational changes also impact their behavior, making marketing a challenging field.

2. Community Building in Photography: Donte discusses the importance of community in photography, particularly through platforms like VSCO, which focus on creating a supportive environment for photographers. He notes that building these communities helps combat feelings of loneliness in the profession and encourages engagement among users who share a passion for photography.

3. AI as a Tool, Not a Replacement: The dialogue addresses the role of AI in marketing and creativity, advocating for its use as a supportive tool rather than a replacement for human input. Donte stresses the value of human creativity and understanding in tasks like copywriting and campaign strategy, while acknowledging that AI can efficiently handle more mundane tasks.

About Donte Ledbetter and VSCO:

- Website: https://donteledbetter.com/

-  LinkedIn: https://www.linkedin.com/in/donteledbetter/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Power of Humor in Marketing and Work: Humor is essential, not just for engaging marketing content but also for maintaining creativity and avoiding burnout in a high-pressure industry. Laughing and staying lighthearted can enhance productivity and workplace culture.

2. Smart Black Friday Marketing Strategies: Instead of reinventing the wheel, businesses should leverage what already works when running Black Friday campaigns. Scaling existing successful ads and emphasizing unique selling points are more effective than creating untested content.

3. Commitment & Adaptability Are Crucial for Marketing Agency Success: Starting an agency requires full commitment, networking, and willingness to take on smaller opportunities to build credibility. Over time, experience allows for better pricing, selective client acquisition, and more assertiveness in business decisions. Diversification in marketing channels is also essential to avoid dependence on a single platform.

About Brian Linehan and Crooked Fence Marketing:

- Website: https://crookedfencemarketing.com/

- LinkedIn: https://www.linkedin.com/in/brian-linehan/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast