Fully Managed

Here are three things you’ll learn in this episode:

1. Pinterest marketing and how it helps businesses grow

2. Pinterest content and the longer shelf life  

3. Cross platform marketing and referrals for marketing and brand awareness.  

About Kelsey and her social media  

- Website: https://www.kelseyvetter.com/

- TikTok: https://www.tiktok.com/@kelseyvetterco

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Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. Importance of Email Marketing: Dan emphasizes the importance of email marketing because it gives businesses control over their customer base. While platforms like Facebook and TikTok are effective for reaching new audiences, email provides a direct way to nurture and engage customers consistently, offering more security in data ownership.

2. Advice for Entrepreneurs: Dan advises utilizing your network for advice and growth, believing in yourself as the expert in your field, and over-communicating with clients to manage expectations and build trust. These are crucial steps in building a successful business.

3. Challenges of Setting Up a Business in Philadelphia: Dan highlights the complexities of setting up a business in Philadelphia, especially dealing with paperwork and understanding legal and tax requirements. While these hurdles are not unique to Philadelphia, he points out that the process could have been better communicated, reflecting the challenges faced by new business owners.

About Brian Spicciatie and Hospitality Marketing:

Website: https://dbvmarketing.com/

LinkedIn:  https://www.linkedin.com/in/danvogel01/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: DBVMARKET15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Three things you’ll learn in this episode:

1. The Benefits of a Broad Industry Focus and Custom Solutions Over Niching Down: The agency values its diverse industry experience and custom approach over niching down into specific sectors. While some agencies focus on one industry to perfect their services, this agency prefers the variety of working across numerous fields, which keeps their work engaging and avoids monotony. Their approach includes being adaptable and offering bespoke solutions rather than templated ones, emphasizing creativity and customization.

2. Adaptation and Continuous Learning: To remain competitive and sustainable in a constantly evolving market, businesses must stay informed about industry changes and emerging technologies. This includes keeping up with industry publications, understanding technological advancements like AI, and being prepared for unexpected disruptions such as those experienced during COVID-19. Being proactive in adapting to these changes can prevent businesses from becoming obsolete and help them leverage new opportunities.

3.  Effective Client Acquisition and Retention Strategies: Gaining and retaining clients involves a mix of strategic approaches, including aggressive advertising, understanding competitors, leveraging free online platforms, and focusing on providing value rather than just self-promotion. Maintaining client satisfaction is critical, and involves clear communication, setting realistic expectations, and addressing any dissatisfaction through revisiting the original project goals and providing constructive solutions. Additionally, building a strong client relationship through excellent customer service and seeking referrals can lead to long-term business success.

About Ken Braun and Lounge Lizard:

- Website: https://www.loungelizard.com/

- LinkedIn: https://www.linkedin.com/in/kenbraun/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are 4 things you’ll learn in this episode:

-How social media can make or break your music career

-The power of TikTok and memes for music promotion

-Why building a loyal fanbase is key to long-term success

-Tips for getting your music heard and growing your audience

Don't miss out on Jesse's expert advice and actionable tips to take your music career to the next level. 

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About Jesse Cannon and his social media  

Website: https://www.jessecannon.com/

Youtube: https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA

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✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three things you’ll learn in this episode:

1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provide better, more efficient solutions.

2. Matchmaking Based on Compatibility: John Bertino emphasizes the importance of matching agencies and brands not just by their scope of work, but by their personalities and philosophies. He notes that a good partnership requires a balance of alignment and healthy pushback, avoiding mismatches that could lead to difficulties in the relationship.

3. Brand Strategy and Education: Steven highlights that brand strategy is more than just logos and design; it’s about differentiation, alignment with company goals, and impacting multiple areas of the organization, including employee relations and investor trust. Educating clients on the deeper importance of branding is central to their work, helping clients make smarter marketing decisions.

About Steven Picanza and John Bertino:

• Website: http://www.theagencyguide.com/ 
• LinkedIn:  https://www.linkedin.com/in/stevenpicanza/
• LinkedIn: https://www.linkedin.com/in/johnbertino/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three things you’ll learn in this episode:

1. Effective Sales and Lead Generation Strategies: Jiten discusses how SlidesIQ grew by leveraging multiple channels for lead generation. Initially, their success came from organic SEO, where they ranked highly for presentation design keywords. Later, they expanded their approach to include Google Ads and LinkedIn Sales Navigator, allowing them to target decision-makers at companies that could benefit from presentation design services.  

2. Focus on Niche and Quality Service: Jiten emphasizes the importance of staying focused on a specific niche—presentation design—rather than diversifying services, which initially led to confusion among potential clients. He explains that specializing in presentations helped them build a reputation for quality, as many competitors failed to meet the specific needs of clients looking for high-quality, visual presentations. Additionally, Jiten mentions their strategy of providing sample work to clients before sending proposals, ensuring a high level of satisfaction and reducing the risk of rework.

3. Prioritizing Client Satisfaction Through Flexibility and Support: Jiten emphasizes the importance of client satisfaction and the strategies used to address unhappy clients, even when the team believes they are delivering quality work. In one instance, when a client was dissatisfied with a final presentation, Jiten offered additional revisions and even a refund, ensuring that the client’s concerns were addressed

About Jiten Surve and SlidesIQ:

- Website: https://www.slidesiq.com/

- LinkedIn: https://www.linkedin.com/in/jitendra-design-services/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

- Website: https://penji.co/pricing/

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Penji is an effective on-demand design service that provides unlimited selections of custom designs at a flat monthly cost. Clients are given unlimited design hours and revisions that undergo each project. With dedication to client interaction, Penji is dependable and responsive to all forms of work. Once a project is submitted, Penji is quick to deliver the design in 24-48 hours. Penji is uniquely rewarded for their social impact, in providing internships and opportunities to low income areas. Penji leverages on talent by collaborating with experts in Camden.

Follow Penji Here:

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

Facebook: https://www.facebook.com/dotpenji/

Twitter: https://twitter.com/dotpenji

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Leveraging social media for your creative work.  

2. How to grow your platforms while balancing your time.  

3. Understanding different platforms and learning to repurpose your content.  

Subscribe to our weekly newsletter:

About Kristy Campbell and her social media  

Website: https://www.pinkponycreative.com/

Instagram:   https://www.instagram.com/kristy.thepinkpony/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Shift in Focus to Real Estate Marketing: Initially concentrated on hospitality marketing, the business pivoted to focus on real estate around 2017-2018. The primary aim is to help agents and brokerages increase their sales volume by 20%, with specific growth targets for the upcoming year.

2. Client Acquisition Strategies: Hospitality Marketing relies heavily on referrals and testimonials, intending to build partnerships with other professionals and associations in real estate. They emphasize providing value through education and support, establishing trust, and fostering long-term relationships with clients.

3. Commitment to Client Success: The agency offers a risk-reversal guarantee, ensuring clients see a return on investment. They prioritize maintaining strong relationships with existing clients, which leads to higher client retention and potential upselling of additional services.

About Brian Spicciatie and Hospitality Marketing:

Website: http://www.realtyforte.com/

LinkedIn:  https://www.linkedin.com/in/brian-spicciatie/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: REALTYFORTE15 
 

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three things you’ll learn in this episode:

1. Crisis Management and Integrity: Brian discusses his experience with damage control for a property management client during the COVID pandemic, emphasizing that operating with integrity and having transparent communication helps counter negative narratives. He believes that truth is a strong ally in public relations.

2. Due Diligence in Client Selection: Brian highlights the importance of thorough screening before taking on clients, particularly in the finance industry. He utilizes tools like BrokerCheck to assess potential clients’ backgrounds and ensures he only represents those with a clean record, avoiding those involved in significant scandals or unethical practices.

3. Integration of AI in PR: Brian shares how his agency has successfully incorporated generative AI into their processes without replacing human writing. He stresses that AI should enhance human creativity and efficiency, while human judgment remains crucial for maintaining credibility and quality in content creation.

About Brian Hart and Flackable: 

• Website: https://flackable.com/ 
• LinkedIn: https://www.linkedin.com/in/brianahart/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Changes in the art world

2. Connecting with artists on social media  

3. Repurposing videos for different platforms

About Matt Chessco and his social media  

- Website: https://mattchessco.com/

- TikTok: https://www.tiktok.com/@mattchessco

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast