Fully Managed

Three things you’ll learn in this episode: 

• Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. 
• AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective. This proactive approach helps them deliver better results for law firms. 
• Branding and Advertising Insights: Anthony emphasizes the importance of branding in digital marketing. His law firm clients benefit from branding through various channels, such as digital billboards and OTT platforms like YouTube. His business name, AdSquire, and the unique mascot were carefully chosen to stand out in the market. 

About Anthony Higman and ADSQUIRE:

• Website: https://adsquire.com/
• LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/

✨Sponsors✨ 

Penji, the human first creative subscription service for agencies and teams. 

Enter code for 15% off your first month: ADSQUIRE15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group.

Three things you’ll learn in this episode:

• AI Usage: The use of AI in content creation is varied and includes tools for SEO, video transcripts, and data analysis. AI helps streamline workflows, such as creating summaries from transcripts or analyzing large datasets, but it doesn't replace the need for human touch, especially in writing where personal insights are crucial.
• Short Form vs. Long Form Content: Both short and long-form content are growing, but their effectiveness depends on the context. Short-form content is popular and often looks more authentic and casual, which can enhance engagement. However, long-form content remains valuable for delivering in-depth information and maintaining audience interest.
• Handling Content Failures: When content doesn't perform as expected, it’s important to review and analyze what went wrong, considering factors like internal alignment and distribution issues. Failure is part of the creative process, and understanding whether the failure was due to a misstep or external factors helps in refining future content strategies.

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About Sam Balter and Wistia:

• Website: https://wistia.com/
• LinkedIn: https://www.linkedin.com/in/sambalter/

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Discover the secrets of influencer marketing success with Sofia Aguilar, a seasoned content creator and marketing agency owner. In this insightful interview, Sofia shares her journey from dance instructor to influencer, revealing valuable tips for building a strong online presence and attracting brand partnerships. 

Learn how to create engaging content, establish a consistent brand identity, and leverage analytics to make data-driven decisions. Sofia also discusses the importance of authenticity, building relationships, and navigating the ever-evolving landscape of social media. Whether you're just starting out or looking to take your influencer career to the next level, this video offers invaluable insights.

SOCIAL MEDIA LINKS: 

IG: / saguilar_  

 PODCAST: https://open.spotify.com/episode/2TUx...

 Website: https://www.sofiaaguilar.ca/links

___________________

 ✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three things you’ll learn in this episode: 

• Client-Centric Approach: Emphasizes the importance of listening to clients, as they often understand their own needs better than the agency. A successful campaign comes from blending client feedback with marketing expertise. 
• Business Development and Honest Marketing: The growth of ESCO Local is rooted in transparency and honesty, especially with small businesses. They avoid overpromising and focus on realistic marketing strategies, particularly SEO, which has proven to be their strongest tool for growth. 
• Challenges and Growth Lessons: The company struggled with ineffective sales tactics like LinkedIn outreach but found success in SEO and direct communication. The founder advises bringing in help where needed, especially for aspects like bookkeeping and insurance, while staying directly involved in key business growth areas. 

About Marc Brookland and SEOlocale: 

• Website: http://seolocale.com/ 
• LinkedIn: https://www.linkedin.com/in/marcbrookland/

✨Sponsors✨ 

Penji, the human first creative subscription service for agencies and teams. 

Enter code for 15% off your first month: SEOLOCALE15 

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Penji Partnership Coordinator, Shannon, talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success.

Three things you’ll learn in this episode:

1. Melissa's Journey and Success: The conversation revolves around Melissa's impressive career journey, beginning as an intern at BuzzFeed, where she played a key role in developing their advertising model. Her success is attributed to her ambition, willingness to experiment, and ability to take on challenges beyond her comfort zone.
2. Teamwork and Experimentation: Melissa emphasizes the importance of teamwork and a culture of experimentation in driving success. At BuzzFeed, the hunger for innovation, constant testing, and willingness to try new formats contributed to the company’s growth and the viral success of its content, such as the popular quizzes.
3. Current and Future Endeavors: Melissa is now building her own company, focusing on a product that helps brands become leading publishers in their space. Despite her past accomplishments, she continues to grow and learn, taking on new challenges and applying her extensive experience to her new venture.

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About Melissa Rosenthal and ClickUp:

• Website: https://clickup.com/ http://outlever.com/
• LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Penji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more!

Three things you’ll learn in this episode:

Importance and Growth of Website Accessibility:

The speaker highlights the increasing significance of website accessibility, driven by a rise in lawsuits and growing awareness. Initially overlooked, it's now seen as essential, akin to responsiveness in web design. The speaker's experience with Wix and later AccessiBe illustrates how the field has evolved from basic accessibility features to more sophisticated solutions that ensure websites are usable for people with disabilities.

AccessiBe’s Solutions for Web Accessibility:

AccessiBe offers various tools and services to enhance website accessibility. Their flagship product, the Access Widget, uses AI to assist with front-end and back-end accessibility features, including low vision mode, seizure-safe profiles, and keyboard navigation for blind users. The company also provides auditing and developer tools, file remediation, and user testing with people who have disabilities to identify and address accessibility issues.

Legal Implications and Business Benefits of Accessibility:

The conversation addresses the legal risks associated with non-compliance with accessibility standards, particularly for e-commerce, healthcare, and other service-based websites. AccessiBe’s tools help businesses avoid lawsuits and improve their website's usability, which can also enhance SEO and overall user experience. The speaker emphasizes the importance of proactive accessibility to prevent legal issues and make websites more inclusive.

About Landon Shefts and AccessiBe

• Website: https://accessibe.com/
• LinkedIn: https://www.linkedin.com/in/landonshefts/

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast