Here are three things you’ll learn in this episode:

How Tellef transitioned from early entrepreneurial projects into building impactful businesses.
→ Tellef shares stories from his beginnings, including small ventures he tried early on, what worked, what failed, and how those experiences shaped the foundation for his current companies.

Why resilience, adaptability, and clear vision are crucial for long-term success.
→ He talks about the challenges of building businesses in a changing market, how setbacks can become opportunities, and why entrepreneurs must stay adaptable while keeping their bigger vision in mind.

Practical advice for founders on managing teams, scaling, and finding the right creative support.
→ From leadership lessons to the importance of design and branding, Tellef gives actionable insights on how to guide teams, make smart growth decisions, and leverage services like Penji to scale efficiently.

About Tellef Lundevall and Accelerated Digital Media: 
- Website: https://www.accelerateddigitalmedia.com/ 
- Social: https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

Why looking outside your own industry sparks more innovative marketing ideas.
Dawn explains how she finds her best creative inspiration not from other marketers, but from completely different worlds—like sports, entertainment, and even her jet ski announcing career. By pulling ideas from outside the usual bubble, she’s able to approach campaigns with fresh angles that competitors might miss.

How scarcity, gamification, and community fuel viral consumer trends.
From fashion drops to TikTok challenges, Dawn breaks down why people love exclusivity and competition. She shares how brands that create a sense of urgency and community—where audiences feel like they’re part of something bigger—can transform everyday products into cultural moments.

The unique challenges of corporate marketing vs. agency life—and how to navigate both.
Having worked in both worlds, Dawn compares the freedom and speed of agency projects with the layered approvals and politics of corporate settings. She offers insights on how to keep creativity alive no matter the environment, while also recognizing the strengths that each side brings to the table.

About Dawn Dawson & Mortgage Solutions Financial: 
Website: https://mortgagesolutions.net 
Social: https://www.linkedin.com/in/dawndawsond2

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. How to adapt and thrive in fast-changing business environments:
Young shares his playbook for navigating uncertainty, from embracing new ideas quickly to balancing experimentation with focus.

2. Why mentorship and community are critical for long-term success:
He explains how surrounding yourself with the right people accelerates growth and keeps you accountable when challenges hit.

3. Lessons from scaling startups and applying those insights to new ventures:
Young reflects on his past wins and mistakes, showing how experience in scaling companies can inform smarter decisions in future projects.

About Young Han & His Work:
- Websites: https://alwayshan.com/ https://www.oc-3.com/ 
- Social: https://www.linkedin.com/in/younghan/details/experience/

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

How David built his career in branding and entrepreneurship from the ground up.
→ David shares his journey growing up in Philadelphia, navigating the challenges of entrepreneurship, and how his passion for branding shaped his career path. His story highlights the grit and resilience it takes to start small and grow into a trusted leader.

Why community, culture, and mentorship are essential to long-term success.
→ From Philly’s culture to the value of learning from others, David explains how building authentic connections has influenced both his personal growth and business impact. He emphasizes that mentorship and surrounding yourself with the right people are key to lasting success.

Practical insights on balancing creativity with strategy in business.
→ David discusses the tension between being creative and staying strategic in business decisions. He offers actionable advice on how to use creativity as a strength while ensuring that every idea ties back to sustainable growth and brand alignment.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

Why most agencies struggle with messy, inconsistent client reporting—and how to fix it.
John explains how agencies often waste hours compiling reports from multiple platforms, leading to confusion and data that doesn’t always match. He shares how a single source of truth can simplify reporting and improve client trust.

How Ask Bosco uses AI to benchmark visibility and predict where to spend your next marketing dollar.
Discover how Ask Bosco leverages AI and data modeling to show businesses where they stand against competitors, and how predictive analytics can guide smarter, more profitable ad spend decisions.

The future of AI in marketing: balancing automation with human creativity.
John and Shannon discuss how AI is reshaping the industry—not as a replacement for people, but as a tool that frees up time, reduces guesswork, and allows marketers to focus on creativity and strategy.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

How to quickly assess whether a task should be automated or handled manually.
Dustin walks through practical examples from marketing, operations, and client communication to help you identify tasks that benefit from automation versus those that need a personal touch.

Common pitfalls of over-automation and how to avoid them.
From losing human connection with customers to relying too heavily on systems that may fail, they discuss the risks of automating too much and share strategies for maintaining control.

How to balance efficiency with adaptability in running a business.
Learn how to use automation as a tool for growth without sacrificing flexibility, so you can adapt to unexpected challenges and keep your business running smoothly.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three Things You’ll Learn

Why a diversified media mix still wins

Despite the dominance of digital, traditional formats like TV and billboards still deliver strong brand lift—especially when paired with data-driven channels. James breaks down the “spider-leg” model to explain how brands should balance their media spend.

How consumer behavior has changed dramatically

From SEO fatigue to ad blindness, today’s audiences demand transparency and authenticity. James discusses why modern consumers don’t want to be sold to—they want to connect with brands that stand for something real.

The future of AI in marketing and search

Generative AI is already reshaping how consumers search for products. James reveals how brands can adapt, especially by strengthening their SEO presence to ensure visibility as AI replaces traditional search behavior.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three Things You’ll Learn:

How to uncover the emotional core of any brand—even the “boring” ones

Andrew breaks down his method for extracting compelling stories, even from everyday products or clients who think they “don’t have a brand.” Whether it’s a toothbrush or a trade service, there’s always a human angle to connect with—and that’s where great branding starts.

Why trust is the new currency in marketing (and how to earn it)

From political campaigns to product reviews, Andrew explains how today’s consumers are more skeptical and more influenced than ever before. You’ll learn how to build long-term credibility by showing up authentically, especially in an era where influencer marketing and AI are reshaping how we interact with brands.

The surprising power of storytelling in the age of AI

Even as technology advances, the art of good storytelling hasn’t changed. Andrew shares why creativity, emotional intelligence, and lived experience still outperform automation—and how AI should be seen as a tool, not a replacement, for the real magic that comes from human connection.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three Things You’ll Learn:

Why SMS infrastructure is still stuck in the past—and how Bolt is solving the inefficiencies most businesses don’t realize they have.

The future of global messaging: How WhatsApp, RCS, and regulatory changes are shaping communication across markets like the U.S., Latin America, and Europe.

Why niche, pain-point-driven businesses win: Martin’s take on how deep industry knowledge and specificity give startups an edge in the AI era.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Three Things You’ll Learn

Why personal branding isn’t about ego—it’s about framing your expertise so others understand it.

The real reason even the most successful people hesitate to post (and how to overcome it).

Why not every post needs to change the world—and what actually makes content connect.

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast