Fully Occupied

Jonathan Wasserstrum founded SquareFoot in 2011 after a friend had an incredibly frustrating time finding an office for his company in New York City. Fast forward almost ten years and enter Jonathan Tootell, NY Market Lead for SquareFoot who is growing their team to provide a differentiated model of tenant representation. We talk about what it means to be tech-enabled, how the client experience changes, and why today's brokers would join SquareFoot to grow their business and personal brand. We also hear how tenant demand is changing, and some predictions on the recovery of the NYC office market. 

Ryan Masiello has blazed a unique trail through the world of CRE brokerage dating back to his days at JLL in New York where he struggled to make sense of the inefficiencies of his job, to today, where he steers the vision of proptech unicorn VTS into the future. James Robert Scott, Lead Researcher at the MIT Real Estate Innovation Lab has found his way into real estate tech through a different path, and has the ability to view the world of CRE brokerage through the lens of deep study of the impact new technologies are having on the built world. We dive into topics that question the role of the broker, predict how virtual tools will change the business, and unearth some of the pain points facing stakeholders trying to make sense of a pivotal moment in the commercial real estate industry. 

New standards for how companies need to reflect their lease liabilities on their balance sheet are creating complexity in the commercial real estate industry. Updates to FASB ASC 842 and IFRS 16 are presenting real estate and finance professionals with compliance challenges to overcome on a daily basis. In this episode we dive deep into what the new standards mean, how to prepare, and how to know when you are in compliance....or not. This episode is especially of interest to heads of real estate, CFOs, finance professionals, and accountants. 

John Jarvis is a veteran tenant representation broker with Hughes Marino who has a huge appetite for learning, leadership and personal growth. He has been representing California's leading companies in their real estate decisions since 1986 and still going strong. John shares his thoughts on how companies should be looking at the real estate market, a theory he coined called "The Jarvis Value Model." We cover topics ranging from dual agency, developing your writing skills, to post-Covid19 predictions for the real estate market. 

In this episode, we are joined by our friend Mack Freedman, Head of Global Real Estate at DraftKings. Mack has a unique perspective on the people, processes, mindset and tools required to execute a sound corporate real estate strategy at a company that is growing at break-neck speed. We cover topics ranging from aligning real estate strategy to the overall business goals, relocating a 1,000 person HQ, hiring the right architect, interfacing with brokers, and more. 

As companies re-enter the workplace, how are brokers adapting their business to meet changes in demand?  What tools should you be using and how do you set yourself apart to grow your business?  Hear from industry leaders including: