Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

Adam shares how he integrates podcast advertising into the brand's marketing mix and how he took learnings from influencer marketing and implemented them into podcast partnerships at scale.

He also talks us through their strategy for discovering shows to partner with, what critical factors determine who they work with and why bigger shows are not always better.

Adam tells a few well-kept secrets about how he finds high-trust audiences in genres he wants to focus on and what their tracking and measuring system looks like.

To learn more about Füm, visit the website. To contact Adam, connect with him on Instagram or listen to his podcast Brewview.

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